word-vault
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A lightweight JavaScript package for English word definitions and collections.
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{
"term": "marketing",
"partOfSpeech": "noun",
"ox3000": true,
"cefr": "b1",
"definitions": [
{
"senseNumber": null,
"definition": "the activity of presenting, advertising and selling a company’s products or services in the best possible way",
"sensetop": "marketing of something",
"labels": "(North American English)(British English)",
"examples": [
{
"text": "a **marketing campaign/strategy**"
},
{
"text": "a **marketing manager/director/department**"
},
{
"text": "digital/internet/online marketing"
},
{
"text": "They hope to create a buzz through viral marketing."
},
{
"text": "She works in **sales and marketing**."
},
{
"text": "The marketing of produce by village women has brought economic benefits.",
"contextForm": "marketing of something"
},
{
"text": "This law regulates the sale and marketing of food on a statewide basis."
},
{
"text": "Clients hired us to handle their online marketing."
},
{
"text": "Persuasion is one of the most valuable skills in marketing."
},
{
"text": "A printed newsletter is still an excellent **marketing tool**."
},
{
"text": "We have a different **marketing plan** for each of our channels."
},
{
"text": "The latest campaign is a joint **marketing effort** by dairy processors."
},
{
"text": "a clever marketing ploy"
},
{
"text": "Digital marketing has emerged as the front line for driving brand awareness, engagement and loyalty."
},
{
"text": "A marketing campaign targeting wholesalers, retailers and consumers is in full swing."
},
{
"text": "Tutors are available to talk about careers in marketing, advertising or journalism."
},
{
"text": "We could get more sales through better marketing."
},
{
"text": "The company has done some aggressive marketing of the new model."
},
{
"text": "Online marketing has broken down barriers."
},
{
"text": "He works with small businesses to make online marketing profitable."
},
{
"text": "The marketing of this film was flawed, and cost it the audience it deserved."
},
{
"text": "We don't have a huge marketing budget and rely on word of mouth."
}
],
"topics": ["Business", "Jobs"],
"collocations": {
"adjective": ["clever", "effective", "good"],
"verb + marketing": ["do", "improve"],
"marketing + noun": ["campaign", "exercise", "strategy"],
"preposition": ["in marketing", "through marketing", "with marketing"],
"phrases": ["sales and marketing"]
}
}
],
"pronunciations": {
"uk": [
{
"pronunciation": "/ˈmɑːkɪtɪŋ/",
"audio": "ma/marketing/marketing__gb_1.mp3"
}
],
"us": [
{
"pronunciation": "/ˈmɑːrkɪtɪŋ/",
"audio": "ma/marketing/marketing__us_2.mp3"
}
]
},
"wordOrigin": null
}