trc-client-core
Version:
The core of the TRC Client
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Markdown
---
date: 2012-09-01
title: "All New Camry Altise"
tags:
- Camry
---
## More Powerful & Better Looking!
Camry has built a strong reputation in Australia - securing a place as the nation’s favourite midsized sedan. Built right here in Australia, the 7th generation Camry takes a car that’s brilliant down to the last detail, and makes it even better.
The entry model to the Camry range is the Altise, which is the only grade to carry over its name from the previous generation. With the current special offer of $28,990 driveaway for the Altise, there is sure to be an increased level of interest in this grade which may lead to more customers in our showrooms. While these customers may initially be attracted to the Altise based on value and price, it may also provide us with an opportunity to present
the whole Camry range; customers may not be aware of the incredible list of standard, genuine
accessory and optional features available on our Atara grades. Customers may be attracted to a
sportier appearance, leather accented interior, comfort features, etc, which can be easily
demonstrated on any of the Atara or even Camry Hybrid grades. Considering the opportunity to walk up through the grades, it would be very beneficial to have both the Altise and Atara close together to really demonstrate the differences.
Your customers may consider safety as a key buying motive, so features such as Vehicle
Stability Control (VSC), 7 SRS Airbags and a 5-star ANCAP safety rating may be important features to discuss. Another popular safety/convenience feature is the reversing camera,<sup>^2</sup>; you should already be aware that the reversing camera is standard equipment on all Atara grades, but were you aware that it is an option on the Altise at a cost of $500 and includes the rear camera and the same audio unit as fitted to the Atara S and SX? If your customer is interested in seeing what the reverse camera option looks like and how it
operates, invite them to sit in an Atara. This provides a great opportunity to introduce them
to the other Camry grades and discuss the additional key sales features over the Altise which
may appeal to their needs and wants.
Having covered all the features that match your customer’s needs and desires, with appropriate trial closing questions, the easiest way to confirm ownership and seal the deal is a comprehensive test drive.
Research data shows that one of the key reasons potential buyers walk without signing the order is because they were never offered a test drive, so this step is vital to your success.