trc-client-core
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The core of the TRC Client
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Markdown
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date: 2012-07-01
title: "Have Your Big Car Cake And Eat It Too"
---
Toyota Australia recently released the all-new seventh-generation Camry with a contemporary design and improved driving dynamics plus a more spacious interior. The 2012 Camry combines a new 2.5-litre four-cylinder engine and six-speed automatic transmission to deliver better performance while substantially cutting fuel bills and lowering emissions. Built in Australia, the new Camry features more safety features that help to achieve a 5-Star ANCAP safety rating. To expand buyer appeal the new Camry range offers two distinct styles to help differentiate the entry-level Altise from the three new Atara variants. With a more comfortable ride, better handling and added refinement, including an even quieter cabin, the new Camry delivers big car comfort, compact car economy and great driving performance to prove that you can have your big car cake and eat it too.
Toyota Australia in conjunction with the dealer network is targeting 40,000 sales of locally manufactured vehicles for 2012. To achieve this goal you will be supported by an aggressive retail campaign combined with an increase in brand advertising.
Over the coming months, this aggressive strategy will bring existing Toyota owners into your dealerships plus many new-to Toyota customers; it will be your job to demonstrate the Camry model that best fits their needs and desires, plus help us reach this target.
* **Show off the range:**
Make sure your dealership has LM vehicles readily available for customers to inspect. Each showroom (permitting there is enough room) should have at least one Camry and Aurion on display.
* **Know your product:**
Product knowledge is one of the most important aspects when selling a car. So please ensure you have reviewed all the material provided by TIA and completed the relevant training programs, eLearning modules and product quizzes.
* **Introduce the range:**
Many potential customers will be impressed with the campaign pricing of our new Altise model. However don't forget to introduce all customers to the new Atara range. Atara is targeted mainly at private buyers and those who choose their cars through salary sacrifice or novated lease. The Atara range is made up of three grades with three very distinct personalities: Atara S, SX and SL. Atara models have unique styling, including the lower-body design, a sporty mesh upper grille, prominent side skirts and twin exhausts.
* **Test drives:**
As you're aware, the Camry and Aurion range is tuned to Australian driving conditions, so make sure you show off the performance, excellent NVH levels and the impressive ride and handling capability.