testeranto/marketing.md

the AI powered BDD test framework for typescript projects

# Marketing Strategy

## Unique Value Proposition

"Testeranto brings vibe coding to the real world - the only framework that lets you effortlessly maintain flow state while working with large codebases, thanks to AI-powered test fixing with intelligent context optimization."

## Key Differentiators

✨ **Vibe Coding At Scale** - Maintain flow state in large codebases  
🧠 **Precision Context** - Only what's needed for each fix  
🤖 **AI-Powered Flow** - Tests fix themselves without breaking your focus  
🔄 **Write Once, Test Anywhere** - Node/Browser/Pure  
📝 **Living Documentation** - Requirements stay in sync  
🛡️ **Type-Safe Flow** - No context switching for type errors

## Target Audiences

1. **TypeScript Developers**

   - Frustrated with test maintenance overhead
   - Want type-safe BDD at scale

2. **BDD Teams**

   - Need better requirements traceability
   - Want living documentation

3. **AI Early Adopters**

   - Excited about AI-assisted development
   - Want to reduce debugging time

4. **Full-Stack Teams**
   - Need cross-runtime test coverage
   - Tired of maintaining multiple test suites

## Beta Program Rollout

### Phase 1: Private Beta (GitHub Stargazers)

**Email Template:**

```markdown
Subject: Exclusive Invite: Testeranto Private Beta Access

Hi [First Name],

We noticed you starred testeranto on GitHub - thank you! We'd love to invite you to join our private beta program where you'll get:

🔧 Early access to AI-powered test fixing
💬 Lifetime priority support from the core team
👨‍💻 Personal onboarding assistance from the creator
🗺️ Direct influence on the product roadmap
🎁 Exclusive swag + permanent "Pioneer" badge

To join:

1. Reply to this email to confirm interest
2. We'll send your private invite code
3. Join our beta Discord for support

The beta includes:

- Full access to testeranto + Aider integration
- Weekly 1:1 office hours with me (Adam)
- Lifetime priority support for your projects
- Personal assistance integrating testeranto
- Early documentation and examples
- Permanent "Beta Pioneer" status

We're limiting this first wave to 100 developers. Let us know if you'd like to participate!

Cheers,
The Testeranto Team
```

- [x] Identify top 100 stargazers
- [ ] Personalized email invitations
- [ ] Private Discord channel
- [ ] Weekly office hours
- [ ] Exclusive early-access docs

### Phase 2: Public Beta (Reddit/HN)

**Reddit/HN Announcement Draft:**

```markdown
Title: Testeranto Public Beta: The AI-Powered Test Framework That Fixes Itself

After a successful private beta with 100+ GitHub stargazers, we're opening up testeranto to the public!

What makes testeranto unique:
✨ **Vibe Coding For Real Projects**

- Stay in flow state even in large codebases
- AI handles test maintenance without breaking focus
- Context optimized for minimal distractions

🧠 **Precision Context Engine**

- Esbuild-powered dependency analysis
- Just the files/docs/types needed
- Preserves your mental model

🤖 **AI That Understands Flow**

- Fixes tests without context switching
- Learns your coding style
- Respects your thought process

We've already seen:

- 70% reduction in test maintenance time (case study)
- 5x faster test creation for BDD workflows
- Seamless cross-runtime testing

Try it now:

1. `npm install testeranto@beta`
2. Check our starter project: [github.com/adamwong246/testeranto-starter]
3. Join our "Fix My Tests" challenge with $500 in prizes

HN/Reddit special: First 50 signups get free 1:1 onboarding!

FAQ:
Q: How does the AI fixing work?
A: Testeranto generates detailed prompts that Aider uses to suggest fixes.

Q: What about type safety?
A: Full TypeScript support with runtime type checking.

Q: Can I test frontend and backend together?
A: Yes! Our cross-runtime testing is unique in the JS ecosystem.
```

- [ ] Technical write-up on AI-assisted testing
- [ ] Showcase success stories from private beta
- [ ] "Fix My Tests" community challenge ($500 prize pool)
- [ ] Public bug bounty program ($20 per verified bug)

## Marketing Channels

1. **Content Marketing**

   - [ ] Case study: "70% reduction in test maintenance"
   - [ ] Interactive explainer video (JS-based)
   - [ ] Screen-recorded demo: AI fixing tests in real-time
   - [ ] Framework comparison whitepaper

2. **Community Growth**

   - [ ] "Testeranto Champions" early adopter program
   - [ ] Monthly hackathons with prizes
   - [ ] Curated examples gallery

3. **Technical Outreach**
   - [ ] Conference talks on AI-assisted testing
   - [ ] Deep-dive blog series on architecture
   - [ ] Performance benchmarks vs competitors

## Success Metrics

- GitHub stars growth rate
- npm download trends
- Case study conversions
- Community engagement metrics