skills-ws/skills/popup-cro/references/popup-copy-formulas.md

87 agent skills for AI coding assistants — marketing, growth, web3, dev, design & operations. Built for OpenClaw, Claude Code, Cursor, and Codex.

## Contents

- Popup Copy Formulas
- Formula 1: Value + Specificity
- Formula 2: Question + Answer
- Formula 3: Social Proof Lead
- Formula 4: FOMO / Urgency
- Formula 5: Two-Step Yes Ladder

## Popup Copy Formulas

### Formula 1: Value + Specificity

```
HEADLINE: Get [specific deliverable]
BODY: [What it is] + [who it's for] + [key benefit]
CTA: [Action verb] + [what they get]

Example:
HEADLINE: Get the 47-Point Launch Checklist
BODY: Everything you need to launch your SaaS product.
      Used by 2,000+ founders.
CTA: [Download the Checklist]
```

### Formula 2: Question + Answer

```
HEADLINE: [Question about their pain point]?
BODY: [Acknowledge pain] + [solution teaser] + [proof]
CTA: [Get the solution]

Example:
HEADLINE: Struggling to get more email subscribers?
BODY: Our free guide reveals 15 proven tactics that grew our
      list from 0 to 50K in 12 months.
CTA: [Get the Free Guide]
```

### Formula 3: Social Proof Lead

```
HEADLINE: Join [number]+ [people like them]
BODY: Get [what they'll receive] every [frequency].
      [One specific benefit].
CTA: [Join / Subscribe / Get Access]

Example:
HEADLINE: Join 25,000+ marketers
BODY: Get one actionable growth tactic every Tuesday morning.
      No fluff. Unsubscribe anytime.
CTA: [Subscribe Free]
```

### Formula 4: FOMO / Urgency

```
HEADLINE: [Offer] — [Time constraint]
BODY: [What they get] + [what makes this urgent] + [normal price vs offer]
CTA: [Claim / Get / Start]

Example:
HEADLINE: 40% Off Annual Plans — 48 Hours Left
BODY: Lock in startup pricing before it's gone forever.
      Normally $49/mo → now $29/mo for life.
CTA: [Claim My Discount]
```

### Formula 5: Two-Step Yes Ladder

```
STEP 1 (No form visible):
HEADLINE: Want to [achieve desirable outcome]?
CTA: [Yes, show me how] / [No thanks, I don't want [outcome]]

STEP 2 (After clicking yes):
HEADLINE: Great! Where should we send it?
FORM: [Email field] + [Send It]

Why it works: Micro-commitment. Clicking "yes" creates psychological
consistency — they're more likely to complete the form.
```

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