skills-ws/skills/paid-ads/references/retargeting-sequences.md

87 agent skills for AI coding assistants — marketing, growth, web3, dev, design & operations. Built for OpenClaw, Claude Code, Cursor, and Codex.

## Contents

- Retargeting Sequences
- Standard Retargeting Funnel
- Cart Abandonment Retargeting (Ecommerce)
- SaaS Trial Retargeting

## Retargeting Sequences

### Standard Retargeting Funnel

```
DAY 0-3: Visited site, no action
→ Show: Value prop ad + social proof
→ Frequency cap: 3/day

DAY 4-7: Still no conversion
→ Show: Case study / testimonial ad
→ Frequency cap: 2/day

DAY 8-14: Getting cold
→ Show: Offer/incentive ad (discount, extended trial, bonus)
→ Frequency cap: 1/day

DAY 15-30: Last chance
→ Show: FOMO / urgency ad
→ Frequency cap: 1/day

DAY 30+: Exclude from retargeting
→ Move to nurture (email) or broad prospecting
```

### Cart Abandonment Retargeting (Ecommerce)

```
HOUR 1-6: Dynamic product ad — exact items left in cart
HOUR 6-24: Same + "Still thinking about it?" copy
DAY 2-3: Add social proof — "X people bought this today"
DAY 4-7: Offer incentive — free shipping or small discount
DAY 7+: Broader category ads, not specific products
```

### SaaS Trial Retargeting

```
TRIAL DAY 1-3: "Getting started" content — help them activate
TRIAL DAY 4-7: Feature highlight ads — show what they haven't used
TRIAL DAY 8-12: Case study — show outcomes from similar companies
TRIAL DAY 13-14: Urgency — "Trial ends in X days" + conversion offer
POST-TRIAL DAY 1-7: Win-back — extended trial or discount
POST-TRIAL DAY 7+: Exclude or move to long-term nurture
```

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