UNPKG

skills-ws

Version:

87 agent skills for AI coding assistants — marketing, growth, web3, dev, design & operations. Built for OpenClaw, Claude Code, Cursor, and Codex.

www.skills.ws

san-npm/skills-ws

28 lines (24 loc) • 2.34 kB
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
--- name: paid-ads description: "Paid advertising on Google (PMax, AI Max), Meta (Advantage+ Shopping/Sales), LinkedIn (Accelerate), TikTok (Symphony), X — campaign strategy, ad copy, audience targeting, ROAS/CPA. Use when user mentions PPC, paid media, ad creative, retargeting, or campaign optimization." --- # Paid Ads — Expert Playbook ## Reference guide Read only the references needed for the current request: - **When to Use This Skill**: [references/when-to-use-this-skill.md](references/when-to-use-this-skill.md) - **Campaign Architecture**: [references/campaign-architecture.md](references/campaign-architecture.md) - **Budget Allocation Frameworks**: [references/budget-allocation-frameworks.md](references/budget-allocation-frameworks.md) - **Bidding Strategies**: [references/bidding-strategies.md](references/bidding-strategies.md) - **Ad Copy Formulas**: [references/ad-copy-formulas.md](references/ad-copy-formulas.md) - **Audience Targeting**: [references/audience-targeting.md](references/audience-targeting.md) - **Negative Keyword Strategy (Google)**: [references/negative-keyword-strategy-google.md](references/negative-keyword-strategy-google.md) - **Retargeting Sequences**: [references/retargeting-sequences.md](references/retargeting-sequences.md) - **Creative Testing Framework (Meta Ads)**: [references/creative-testing-framework-meta-ads.md](references/creative-testing-framework-meta-ads.md) - **Landing Page Alignment**: [references/landing-page-alignment.md](references/landing-page-alignment.md) - **ROAS Benchmarks by Industry**: [references/roas-benchmarks-by-industry.md](references/roas-benchmarks-by-industry.md) - **Measurement & Attribution**: [references/measurement-attribution.md](references/measurement-attribution.md) - **Platform-Specific Playbooks**: [references/platform-specific-playbooks.md](references/platform-specific-playbooks.md) - **Performance Max (Google) Playbook**: [references/performance-max-google-playbook.md](references/performance-max-google-playbook.md) - **Audit Checklist**: [references/audit-checklist.md](references/audit-checklist.md) - **Ad Policy & Restricted Categories**: [references/ad-policy-restricted-categories.md](references/ad-policy-restricted-categories.md) - **Common Mistakes**: [references/common-mistakes.md](references/common-mistakes.md)