skills-ws/skills/copywriting/references/voice-calibration-framework.md

87 agent skills for AI coding assistants — marketing, growth, web3, dev, design & operations. Built for OpenClaw, Claude Code, Cursor, and Codex.

## Contents

- Voice Calibration Framework
- Brand Voice Architecture

## Voice Calibration Framework

### Brand Voice Architecture

**Voice Personality Matrix:**
```yaml
Professional Services Voice:
  Tone: Authoritative, knowledgeable, trustworthy
  Language: Industry terminology balanced with clarity
  Sentence Length: Medium (10-15 words average)
  Personality: Expert advisor, problem-solver
  Avoid: Casual slang, excessive humor, uncertainty

SaaS/Tech Voice:
  Tone: Innovative, efficient, solution-focused
  Language: Clear, action-oriented, benefit-driven
  Sentence Length: Short to medium (8-12 words)
  Personality: Smart friend, enabler, optimizer
  Avoid: Corporate jargon, overly technical, boring

E-commerce Voice:
  Tone: Enthusiastic, helpful, customer-obsessed
  Language: Conversational, descriptive, persuasive
  Sentence Length: Varied for rhythm and engagement
  Personality: Personal shopper, trend expert, advocate
  Avoid: Pushy sales language, generic descriptions

Health/Wellness Voice:
  Tone: Empathetic, supportive, scientifically-grounded
  Language: Accessible medical terms, encouraging
  Sentence Length: Clear and digestible
  Personality: Caring expert, motivator, guide
  Avoid: Medical jargon, false promises, fear tactics
```

**Voice Calibration Checklist:**
```markdown
# Voice Consistency Audit