skills-ws/skills/copywriting/references/page-by-page-copy-playbooks.md

87 agent skills for AI coding assistants — marketing, growth, web3, dev, design & operations. Built for OpenClaw, Claude Code, Cursor, and Codex.

## Contents

- Page-by-Page Copy Playbooks
- Homepage Copy Framework
- Pricing Page Playbook

## Page-by-Page Copy Playbooks

### Homepage Copy Framework

**Above-the-Fold Structure:**
```html
<section class="hero">
  <h1>[Clear value proposition in 8 words or less]</h1>
  <p>[Supporting explanation in 15-20 words max]</p>
  <button>[Primary CTA - action-oriented verb]</button>
  <p class="social-proof">[Credibility indicator]</p>
</section>

<!-- Example -->
<section class="hero">
  <h1>Turn Visitors Into Customers With Smart Popups</h1>
  <p>Stop losing 98% of your website traffic. Our exit-intent technology captures emails right before visitors leave.</p>
  <button>Start Free Trial</button>
  <p class="social-proof">Trusted by 12,000+ businesses</p>
</section>
```

**Homepage Copy Template:**
```markdown
# Hero Section
Headline: [Primary benefit in 6-8 words]
Subheadline: [How you deliver that benefit]
CTA: [Primary action button]
Social Proof: [Trust indicator]

# Problem Section  
"You're probably [struggling with/frustrated by] [specific problem]..."
- Pain point 1 (relatable scenario)
- Pain point 2 (consequence/cost)
- Pain point 3 (emotional impact)

# Solution Overview
"Introducing [Product Name]: [One-line description]"
- Key benefit 1 (primary value)
- Key benefit 2 (secondary value)
- Key benefit 3 (unique differentiator)

# Social Proof Section
"Join [Number]+ [Target Customers] who've [achieved result]"
- Customer logo grid
- Testimonial quotes (2-3 specific, results-focused)
- Usage statistics or case study highlights

# Feature Benefits (Not Features)
Instead of: "Advanced analytics dashboard"
Write: "Know exactly which campaigns drive revenue"

Instead of: "24/7 customer support"  
Write: "Get unstuck anytime with expert help"

Instead of: "API integrations"
Write: "Works with your existing tools"

# Final CTA Section
Headline: [Urgency or benefit-focused]
Supporting text: [Address final objection]
CTA: [Action button]
Risk reversal: [Guarantee/trial period]
```

### Pricing Page Playbook

**Pricing Psychology Framework:**
```markdown
# Pricing Page Structure