skills-ws/skills/copywriting/references/objection-handling.md

87 agent skills for AI coding assistants — marketing, growth, web3, dev, design & operations. Built for OpenClaw, Claude Code, Cursor, and Codex.

## Contents

- Objection Handling
- Feature Page Copy Structure

## Objection Handling
Address common concerns directly:
- "Switch plans anytime" (commitment fear)
- "Cancel within 30 days for full refund" (risk fear)
- "No setup fees or hidden costs" (pricing fears)
- "Your data is always exportable" (lock-in concerns)
```

**Pricing Page Copy Template:**
```html
<!-- Pricing Hero -->
<section class="pricing-hero">
  <h1>Plans that grow with your business</h1>
  <p>Start free, upgrade when you're ready. All plans include our core features.</p>
  
  <!-- Annual/Monthly Toggle -->
  <div class="billing-toggle">
    <span>Monthly</span>
    <toggle>Annual (Save 20%)</toggle>
  </div>
</section>

<!-- Pricing Tiers -->
<section class="pricing-tiers">
  <div class="tier starter">
    <h3>Starter</h3>
    <div class="price">$29<span>/month</span></div>
    <p class="ideal-for">Perfect for solopreneurs and small teams</p>
    
    <ul class="benefits">
      <li>Capture up to 1,000 leads per month</li>
      <li>Create unlimited landing pages</li>
      <li>Connect to 50+ email tools</li>
    </ul>
    
    <button class="cta-secondary">Start Free Trial</button>
  </div>
  
  <div class="tier professional popular">
    <div class="popular-badge">Most Popular</div>
    <h3>Professional</h3>
    <div class="price">$79<span>/month</span></div>
    <p class="ideal-for">For growing businesses ready to scale</p>
    
    <ul class="benefits">
      <li>Everything in Starter, plus:</li>
      <li>Capture up to 10,000 leads per month</li>
      <li>Advanced targeting and segmentation</li>
      <li>A/B testing and optimization tools</li>
      <li>Priority support (2-hour response)</li>
    </ul>
    
    <button class="cta-primary">Start Free Trial</button>
    <p class="social-proof">Used by 5,000+ growing companies</p>
  </div>
</section>
```

### Feature Page Copy Structure

**Feature Benefit Translation:**
```markdown
# Feature Page Formula