skills-ws/skills/content-strategy/SKILL.md

87 agent skills for AI coding assistants — marketing, growth, web3, dev, design & operations. Built for OpenClaw, Claude Code, Cursor, and Codex.

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name: content-strategy
description: "Content program strategy — topic clusters, entity-first briefs, 0-5 scoring rubrics, editorial calendar operating model, gap analysis, repurposing, and AI-era discovery (AI Overviews, ChatGPT Search, Perplexity). Use when planning a content program, writing briefs, prioritizing a backlog, or auditing content for organic + AI search."
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# Content Strategy

A content *program* discipline: decide what to publish, brief it so it actually ranks and gets cited, schedule it, score it, and prune it. This skill owns clusters, briefs, the calendar operating model, scoring, gap analysis, repurposing, and AI-search discovery for content.

For the technical SEO layer (schema/JSON-LD, Core Web Vitals, hreflang, indexing, robots) see the `seo-geo` sibling skill — do not re-derive it here. For programmatic page generation at scale see `programmatic-seo`. For the writing craft itself see `copywriting`; for CMS/blog plumbing see `blog-engine`; for the analytics wiring referenced below see `search-console` and `google-analytics`.

> **Data hygiene rule (read first).** Never present a keyword volume, difficulty score, or industry statistic as a fixed fact. Volumes differ across Ahrefs / Semrush / Google Keyword Planner, by country, by device, and by month. Every number you record must carry **source + market + retrieval date** (e.g. `1,900/mo · Ahrefs · US · 2026-06`). Pull fresh before any planning session; do not copy numbers from this document — the examples below use the placeholder form on purpose.

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## Reference guide

Read only the references needed for the current request:

- **Table of Contents**: [references/table-of-contents.md](references/table-of-contents.md)
- **1. Topic Cluster Architecture**: [references/1-topic-cluster-architecture.md](references/1-topic-cluster-architecture.md)
- **2. Entity-First Content Briefs**: [references/2-entity-first-content-briefs.md](references/2-entity-first-content-briefs.md)
- **1. Target & intent**: [references/1-target-intent.md](references/1-target-intent.md)
- **2. SERP & AI-answer reality (fill by inspecting the live results)**: [references/2-serp-ai-answer-reality-fill-by-inspecting-the-live-results.md](references/2-serp-ai-answer-reality-fill-by-inspecting-the-live-results.md)
- **3. Entities to cover (the "must-mention" list)**: [references/3-entities-to-cover-the-must-mention-list.md](references/3-entities-to-cover-the-must-mention-list.md)
- **4. Questions to answer verbatim (one H2/H3 each)**: [references/4-questions-to-answer-verbatim-one-h2-h3-each.md](references/4-questions-to-answer-verbatim-one-h2-h3-each.md)
- **5. Format requirements**: [references/5-format-requirements.md](references/5-format-requirements.md)
- **6. E-E-A-T signals (required, not optional — see §3 and §4)**: [references/6-e-e-a-t-signals-required-not-optional-see-3-and-4.md](references/6-e-e-a-t-signals-required-not-optional-see-3-and-4.md)
- **3. AI-Era Discovery**: [references/3-ai-era-discovery.md](references/3-ai-era-discovery.md)
- **4. Content Scoring Rubric**: [references/4-content-scoring-rubric.md](references/4-content-scoring-rubric.md)
- **5. Editorial Calendar Operating Model**: [references/5-editorial-calendar-operating-model.md](references/5-editorial-calendar-operating-model.md)
- **6. Content Gap Analysis**: [references/6-content-gap-analysis.md](references/6-content-gap-analysis.md)
- **7. Content Repurposing System**: [references/7-content-repurposing-system.md](references/7-content-repurposing-system.md)
- **8. Content Audit & Maintenance**: [references/8-content-audit-maintenance.md](references/8-content-audit-maintenance.md)
- **9. Measurement**: [references/9-measurement.md](references/9-measurement.md)
- **Cross-links**: [references/cross-links.md](references/cross-links.md)