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shipdeck

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Ship MVPs in 48 hours. Fix bugs in 30 seconds. The command deck for developers who ship.

shipdeck.ai

shipdeckai/shipdeck

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# Task 018: Marketing Campaign Setup ## 1. Task Overview ### Task Title **Title:** Execute viral marketing campaign for launch ### Goal Statement **Goal:** Create buzz and drive 10,000+ signups in the first week through a shocking marketing campaign that highlights the 48-hour guarantee. --- ## 2. Strategic Analysis ### Problem Context We need to break through the noise with a bold claim that gets attention. The 48-hour guarantee is our hook. ### Recommendation Launch with live-streamed MVP builds, viral social content, and influencer partnerships focusing on the "impossible" 48-hour promise. --- ## 3. Technical Requirements ### Functional Requirements - Landing page optimization - Email campaign system - Social media automation - Analytics tracking - A/B testing framework - Referral system - Influencer tracking - Live streaming setup ### Non-Functional Requirements - **Conversion:** >5% visitor to signup - **Virality:** K-factor >1.2 - **Reach:** 1M+ impressions week 1 - **Engagement:** >10% social engagement --- ## 4. Implementation Plan ### Phase 1: Campaign Assets - [ ] Create viral video content - [ ] Design social media graphics - [ ] Write email sequences - [ ] Prepare PR materials ### Phase 2: Landing Page - [ ] Build high-converting page - [ ] Add social proof - [ ] Implement A/B tests - [ ] Set up analytics ### Phase 3: Social Campaign - [ ] Twitter/X thread strategy - [ ] TikTok viral content - [ ] Reddit authentic posts - [ ] LinkedIn thought leadership ### Phase 4: Influencer Outreach - [ ] Identify tech influencers - [ ] Create partnership offers - [ ] Provide demo accounts - [ ] Track referrals ### Phase 5: Launch Event - [ ] Live stream MVP build - [ ] Product Hunt launch - [ ] Hacker News post - [ ] Press release --- ## 5. Success Criteria - [ ] 10,000+ signups week 1 - [ ] 1M+ impressions - [ ] #1 on Product Hunt - [ ] 50+ press mentions - [ ] Viral moment achieved - [ ] 1,000+ social shares --- ## 6. Dependencies - Beta testing complete - Documentation ready - Landing page live --- ## 7. Estimated Effort **Priority:** P1 (High - Week 11) **Complexity:** Medium **Duration:** 5 days