react-native-google-mobile-ads/lib/typescript/AdsConsentPurposes.d.ts

React Native Google Mobile Ads is an easy way to monetize mobile apps with targeted, in-app advertising.

export declare enum AdsConsentPurposes {
    /**
     * Cookies, device identifiers, or other information can be stored or
     * accessed on your device for the purposes presented to you.
     *
     * Vendors can:
     *   - Store and access information on the device such as cookies
     *     and device identifiers presented to a user.
     */
    STORE_AND_ACCESS_INFORMATION_ON_DEVICE = 1,
    /**
     * Ads can be shown to you based on the content you’re viewing,
     * the app you’re using, your approximate location, or your device type.
     *
     * To do basic ad selection vendors can:
     *  - Use real-time information about the context in which the ad will be shown,
     *    to show the ad, including information about the content and the device, such as:
     *    device type and capabilities, user agent, URL, IP address
     *  - Use a user’s non-precise geolocation data
     *  - Control the frequency of ads shown to a user.
     *  - Sequence the order in which ads are shown to a user.
     *  - Prevent an ad from serving in an unsuitable editorial (brand-unsafe) context
     *
     * Vendors cannot:
     *  - Create a personalised ads profile using this information for the selection of
     *    future ads without a separate legal basis to create a personalised ads profile.
     *  - N.B. Non-precise means only an approximate location involving at least a radius
     *    of 500 meters is permitted.
     */
    SELECT_BASIC_ADS = 2,
    /**
     * A profile can be built about you and your interests to show you personalised ads
     * that are relevant to you.
     *
     * To create a personalised ads profile vendors can:
     *   - Collect information about a user, including a user's activity, interests,
     *     demographic information, or location, to create or edit a user profile for use
     *     in personalised advertising.
     *   - Combine this information with other information previously collected,
     *     including from across websites and apps, to create or edit a user profile
     *     for use in personalised advertising.
     */
    CREATE_A_PERSONALISED_ADS_PROFILE = 3,
    /**
     * Personalised ads can be shown to you based on a profile about you.
     *
     * To select personalised ads vendors can:
     *   - Select personalised ads based on a user profile or other historical user data,
     *     including a user’s prior activity, interests, visits to sites or apps, location,
     *     or demographic information.
     */
    SELECT_PERSONALISED_ADS = 4,
    /**
     * A profile can be built about you and your interests to show you personalised content
     * that is relevant to you.
     *
     * To create a personalised content profile vendors can:
     *   - Collect information about a user, including a user's activity, interests, visits to
     *     sites or apps, demographic information, or location, to create or edit a user profile
     *     for personalising content.
     *   - Combine this information with other information previously collected,
     *     including from across websites and apps, to create or edit a user profile for use
     *     in personalising content.
     */
    CREATE_A_PERSONALISED_CONTENT_PROFILE = 5,
    /**
     * Personalised content can be shown to you based on a profile about you.
     *
     * To select personalised content vendors can:
     *   - Select personalised content based on a user profile or other historical user data,
     *     including a user’s prior activity, interests, visits to sites or apps, location,
     *     or demographic information.
     */
    SELECT_PERSONALISED_CONTENT = 6,
    /**
     * The performance and effectiveness of ads that you see or interact with can be measured.
     *
     * To measure ad performance vendors can:
     *   - Measure whether and how ads were delivered to and interacted with by a user
     *   - Provide reporting about ads including their effectiveness and performance
     *   - Provide reporting about users who interacted with ads using data observed during
     *     the course of the user's interaction with that ad
     *   - Provide reporting to publishers about the ads displayed on their property
     *   - Measure whether an ad is serving in a suitable editorial environment (brand-safe) context
     *   - Determine the percentage of the ad that had the opportunity to be seen and
     *     the duration of that opportunity
     *   - Combine this information with other information previously collected,
     *     including from across websites and apps
     *
     * Vendors cannot:
     *   - Apply panel- or similarly-derived audience insights data to ad measurement data
     *     without a Legal Basis to apply market research to generate audience insights (Purpose 9)
     */
    MEASURE_AD_PERFORMANCE = 7,
    /**
     * The performance and effectiveness of content that you see or interact with can be measured.
     *
     * To measure content performance vendors can:
     *   - Measure and report on how content was delivered to and interacted with by users.
     *   - Provide reporting, using directly measurable or known information, about users who
     *     interacted with the content
     *   - Combine this information with other information previously collected,
     *     including from across websites and apps.
     *
     * Vendors cannot:
     *   - Measure whether and how ads (including native ads) were delivered to and
     *     interacted with by a user.
     *   - Apply panel- or similarly derived audience insights data to ad measurement
     *     data without a Legal Basis to apply market research to generate audience insights (Purpose 9)
     */
    MEASURE_CONTENT_PERFORMANCE = 8,
    /**
     * Market research can be used to learn more about the audiences who visit sites/apps and view ads.
     *
     * To apply market research to generate audience insights vendors can:
     *   - Provide aggregate reporting to advertisers or their representatives about
     *     the audiences reached by their ads, through panel-based and similarly derived insights.
     *   - Provide aggregate reporting to publishers about the audiences that were served or
     *     interacted with content and/or ads on their property by applying
     *     panel-based and similarly derived insights.
     *   - Associate offline data with an online user for the purposes of
     *     market research to generate audience insights if vendors have declared to match and
     *     combine offline data sources (Feature 1)
     *   - Combine this information with other information previously collected including from
     *     across websites and apps.
     *
     * Vendors cannot:
     *   - Measure the performance and effectiveness of ads that a specific user was served or
     *     interacted with, without a Legal Basis to measure ad performance.
     *   - Measure which content a specific user was served and how they interacted with it,
     *     without a Legal Basis to measure content performance.
     */
    APPLY_MARKET_RESEARCH_TO_GENERATE_AUDIENCE_INSIGHTS = 9,
    /**
     * Your data can be used to improve existing systems and software,
     * and to develop new products
     *
     * To develop new products and improve products vendors can:
     *   - Use information to improve their existing products with new features and
     *     to develop new products
     *   - Create new models and algorithms through machine learning
     *
     * Vendors cannot:
     *   - Conduct any other data processing operation allowed under
     *     a different purpose under this purpose
     */
    DEVELOP_AND_IMPROVE_PRODUCTS = 10
}
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