quallaa-cli/dist/contexts/role-contexts/marketing.d.ts

Sets up core infrastructure services for AI-assisted development

import { RoleContext } from '../../types';
export declare const marketingContext: RoleContext;
export declare const marketingSections = "\n## Customer Data & Segmentation Context\nCustomer data management and segmentation setup:\n- Lead scoring: Custom algorithms based on behavior and engagement\n- Customer segmentation: Behavioral, demographic, and psychographic segments\n- Lifecycle tracking: From lead to customer to advocate\n- Data enrichment: Combine first-party data with external sources\n- Privacy compliance: GDPR and CCPA compliant data collection\n- Real-time personalization: Dynamic content based on user segments\n\n## Campaign Performance Tracking\n- Multi-channel attribution: Track performance across email, social, paid ads\n- Conversion tracking: Monitor goals and KPIs across campaigns\n- ROI calculation: Revenue attribution by channel and campaign\n- A/B testing: Test messaging, creative, and targeting\n- Customer journey mapping: Understand touchpoints that drive conversions\n- Campaign automation: Trigger-based campaigns and sequences\n\n## Attribution Modeling\n- First-touch attribution: Track initial customer acquisition sources\n- Last-touch attribution: Identify final conversion drivers\n- Multi-touch attribution: Credit multiple touchpoints in customer journey\n- Custom attribution models: Weight touchpoints based on business logic\n- Revenue attribution: Connect marketing activities to revenue outcomes\n- Cross-device tracking: Identify users across multiple devices\n\n## Email Marketing Automation\n- Behavioral triggers: Send emails based on user actions\n- Drip campaigns: Automated sequences for nurturing leads\n- Segmented campaigns: Targeted messages for specific user groups\n- Performance tracking: Open rates, click rates, conversion rates\n- A/B testing: Test subject lines, content, and send times\n- Deliverability optimization: Maintain sender reputation and inbox placement\n\n## Marketing-Specific Libraries\n- Analytics: Custom tracking, multi-touch attribution modeling\n- Email: Automated sequences, behavioral triggers, segmentation\n- CRM: Customer lifecycle tracking, lead scoring algorithms  \n- Attribution: Revenue attribution, campaign performance analysis\n- Personalization: Dynamic content, behavioral targeting\n- Growth: Experiment tracking, conversion optimization\n\n## Common Marketing Operations Tasks\n- Set up tracking for all marketing channels and campaigns\n- Create customer segments for targeted marketing\n- Build email automation sequences for different user journeys\n- Analyze customer acquisition costs and lifetime value\n- Generate weekly/monthly marketing performance reports\n- Run growth experiments to improve conversion rates\n- Track attribution across multiple touchpoints\n- Optimize landing pages and conversion funnels\n- Monitor customer satisfaction and retention metrics\n- Create custom marketing dashboards for stakeholder reporting\n";
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