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<h2 class="title" id="_accessibility_and_usability" data-origPath="/html/body/section/h2">Accessibility and Usability</h2>
<p data-origPath="/html/body/section/p[1]">The other subject that needs treatment is what is meant by <em>accessibility</em> and
<em>usability</em> in the context of this guide. These two terms are often used
in overlapping fashion, and can mean different things to different people, but I’ll
be using the following definitions:</p>
<p data-origPath="/html/body/section/p[2]">Accessibility of content is the intrinsic capabilities of the EPUB 3 publication: the
quality of the data and meaning that can be extracted from it; the built-in
navigational capabilities; the additional functionality, like text and audio
synchronization (media overlays) and improved synthetic speech. The publisher of an
EPUB has control over the accessibility of their publication, whether directly
through the tools they use to generate the source or in post-production
workflows.</p>
<p data-origPath="/html/body/section/p[3]">Usability is the ability of a reader to access the content on any given reading
system. A publisher may make an EPUB 3 publication rich with accessibility features,
but if a reader does not have the right device or software program to access those
features it is not the publication itself that is to blame.</p>
<p data-origPath="/html/body/section/p[4]">But even making these distinctions, there’s no simple answer to what a fully
accessible EPUB is, or to what a completely usable reading system is. It means
something different depending on your needs.</p>
<p data-origPath="/html/body/section/p[5]">A person with a print disability, for example, “cannot effectively read print because
of a visual, physical, perceptual, developmental, cognitive, or learning disability”
(<a class="ulink" href="http://www.daisy.org/glossary/12#term325" target="_top">DAISY Glossary</a>). The best method to address any one of these areas is not
necessarily the best method to address any of the others. Audio is necessary for
readers who are blind, for example, but a reader who is dyslexic might benefit from
audio, or from font changes or visual cues, or from a combination of these. There’s
no universal answer.</p>
<p data-origPath="/html/body/section/p[6]">And with EPUB 3 opening the door to new rich multimedia experiences, so too do you
need to think beyond traditional print disabilities and recognize that ebooks have
the potential to exclude a greater segment of the population if not done with
care:</p>
<ul class="itemizedlist" data-origPath="/html/body/section/ul[1]">
<li class="listitem"><p> the inability to hear embedded audio and video is a concern
for persons who are deaf or hard or hearing;</p></li>
<li class="listitem"><p> interactivity and animations that rely on color recognition
have the potential to exclude persons who are color blind or have difficulty
distinguishing blended contrasts;</p></li>
<li class="listitem"><p> the new trend to voice activated devices has the potential
to make reading for persons with speech impairments difficult.</p></li>
</ul>
<p data-origPath="/html/body/section/p[7]">The point isn’t to suggest that the problem is too big to try and tackle, in fact the
opposite. If you haven’t caught on, I’m making the case why ignoring accessibility
means ignoring a large segment of readers who would love to be buying and consuming
your ebooks. It is estimated that 10 percent of the population has a print
disability; that’s a large market you could be catering to to increase your
sales.</p>
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