electron-wix-msi/static/auto-run.xml

Creates an MSI installer for your Electron app

    <CustomAction Id="LaunchScriptAfter" Directory="APPLICATIONROOTDIRECTORY" ExeCommand="[SystemFolder]cmd.exe /C start {{ApplicationBinary}}.exe" /> 
    <InstallExecuteSequence>
      <Custom Action="LaunchScriptAfter" After="InstallFinalize">NOT REMOVE</Custom>
    </InstallExecuteSequence>