cordova-plugin-customurlscheme/www/windows/LaunchMyApp.js

Launch your app by using this URL: mycoolapp://, you can add a path and even pass params like this: mycoolerapp://somepath?foo=bar

(function () {
    function activatedHandler(e) {
        if (typeof handleOpenURL === "function" && e.uri) {
            handleOpenURL(e.uri.rawUri);
        }
    };

    document.addEventListener("activated", activatedHandler, false);
}());