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Deployment tool and support utility for AI context. Copies agents, skills, commands, rules, and behaviors into the paths each AI platform reads (Claude Code, Codex, Copilot, Cursor, Warp, OpenClaw, and 6 more) so one source of truth works across 10 platfo
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# User-Generated Content (UGC) Brief
**Card ID**: `SOC-{PROJECT}-{NNNN}`
**Version**: 1.0
**Status**: Draft | Active | Closed
**Campaign**: {CAMPAIGN_NAME}
**Owner**: {OWNER_NAME}
## Campaign Overview
### Objective
{What you want to achieve with UGC}
### Target Outcome
| Metric | Target |
|--------|--------|
| Submissions | {Number} |
| Engagement | {Rate}% |
| Reach | {Number} |
| Conversions | {Number} |
### Timeline
| Phase | Start | End |
|-------|-------|-----|
| Promotion | {Date} | {Date} |
| Submission window | {Date} | {Date} |
| Selection/curation | {Date} | {Date} |
| Publishing | {Date} | {Date} |
## Campaign Mechanics
### Participation Method
- [ ] Hashtag submission: #{CampaignHashtag}
- [ ] Tag brand account: @{BrandHandle}
- [ ] Entry form submission
- [ ] Direct message submission
- [ ] Email submission
### Content Requirements
| Requirement | Specification |
|-------------|---------------|
| Format | Photo / Video / Both |
| Minimum quality | {Resolution/specs} |
| Maximum length | {For video} |
| Must include | {Product, hashtag, etc.} |
| Must not include | {Competitor products, etc.} |
### Eligibility
- Age requirement: {Minimum age}
- Geographic: {Eligible regions}
- Account type: Public / Private accepted
- Followers: {Minimum, if applicable}
## Creative Direction
### Content Theme
{Description of desired aesthetic and messaging}
### Visual Guidelines
**Do**:
- {Encouraged visual element}
- {Encouraged visual element}
- {Encouraged visual element}
**Don't**:
- {Discouraged element}
- {Discouraged element}
- {Discouraged element}
### Tone & Style
| Attribute | Direction |
|-----------|-----------|
| Mood | {Aspirational, playful, authentic, etc.} |
| Setting | {Lifestyle context} |
| Perspective | {POV guidance} |
| Editing | {Filter/editing preferences} |
### Example Content
| Example | Link | Why It Works |
|---------|------|--------------|
| {Description} | {URL} | {Key elements} |
| {Description} | {URL} | {Key elements} |
## Incentive Structure
### Rewards
| Tier | Criteria | Reward |
|------|----------|--------|
| All participants | Valid submission | {Recognition, discount, etc.} |
| Featured | Selected for sharing | {Credit, product, etc.} |
| Winner(s) | Top selection | {Prize, experience, etc.} |
### Selection Criteria
| Criterion | Weight |
|-----------|--------|
| Creativity | {%} |
| Brand alignment | {%} |
| Technical quality | {%} |
| Engagement | {%} |
| Authenticity | {%} |
## Legal & Rights
### Terms & Conditions
- [ ] Participants grant usage rights
- [ ] No purchase necessary (if applicable)
- [ ] Age verification required
- [ ] Void where prohibited
- [ ] Contest rules posted publicly
### Content Rights
| Right | Scope |
|-------|-------|
| Platforms | {Where content can be used} |
| Duration | {Time period for use} |
| Modifications | {Can content be edited?} |
| Attribution | {How creators are credited} |
| Exclusivity | {Exclusive or non-exclusive} |
### Consent Capture
Required acknowledgments:
- [ ] Rights grant acceptance
- [ ] Terms and conditions acceptance
- [ ] Privacy policy acceptance
- [ ] Marketing opt-in (if applicable)
## Promotion Plan
### Announcement Channels
| Channel | Asset Type | Publish Date |
|---------|------------|--------------|
| {Platform} | {Post type} | {Date} |
| {Platform} | {Post type} | {Date} |
| Email | {Blast/segment} | {Date} |
| Website | {Banner/page} | {Date} |
### Promotional Copy
**Announcement**:
```
{Copy for campaign launch}
```
**Reminder**:
```
{Copy for mid-campaign reminder}
```
**Last chance**:
```
{Copy for deadline approaching}
```
## Curation Process
### Review Workflow
1. **Collection**: {How submissions are gathered}
2. **Screening**: {Initial review criteria}
3. **Shortlisting**: {Selection to top candidates}
4. **Final selection**: {Decision process}
5. **Creator notification**: {How winners are informed}
### Content Moderation
| Check | Reviewer | Criteria |
|-------|----------|----------|
| Brand safety | {Role} | {Guidelines} |
| Quality check | {Role} | {Standards} |
| Legal review | {Role} | {Requirements} |
| Final approval | {Role} | {Sign-off} |
## Publishing Plan
### Feature Schedule
| Date | Platform | Content | Creator Credit |
|------|----------|---------|----------------|
| {Date} | {Platform} | {Post type} | {Attribution format} |
### Creator Communication
**Selection notification**:
```
{Template for informing selected creators}
```
**Non-selection (if needed)**:
```
{Template for those not selected}
```
**Usage notification**:
```
{Template for when content is published}
```
## Tracking & Measurement
### Campaign Hashtag Monitoring
| Hashtag | Purpose | Tracking Tool |
|---------|---------|---------------|
| #{Campaign} | Primary | {Tool} |
| #{Variant} | Variation | {Tool} |
### Metrics to Track
| Metric | Source | Target |
|--------|--------|--------|
| Total submissions | {Tool} | {Number} |
| Unique participants | {Tool} | {Number} |
| Engagement on UGC | {Tool} | {Rate}% |
| Reach expansion | {Tool} | {Number} |
| Conversion from UGC | {Tool} | {Number} |
## Creator Relationships
### Standout Creators
| Creator | Handle | Content Quality | Future Potential |
|---------|--------|-----------------|------------------|
| {Name} | @{handle} | {Rating} | Ambassador / Collaboration / One-time |
### Follow-Up Actions
- [ ] Thank all participants publicly
- [ ] Send personal thanks to featured creators
- [ ] Add standouts to influencer database
- [ ] Reach out for deeper partnerships
## Campaign Retrospective
### Performance Summary
| Metric | Target | Actual | Variance |
|--------|--------|--------|----------|
| {Metric} | {Target} | {Actual} | {+/-} |
### Key Learnings
**What worked**:
- {Learning}
- {Learning}
**What didn't**:
- {Learning}
- {Learning}
### Recommendations
{Recommendations for future UGC campaigns}
## Approvals
| Role | Name | Signature | Date |
|------|------|-----------|------|
| Campaign Owner | | | |
| Legal | | | |
| Marketing Director | | | |
*Template version: 1.0 | MMK Framework*