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Deployment tool and support utility for AI context. Copies agents, skills, commands, rules, and behaviors into the paths each AI platform reads (Claude Code, Codex, Copilot, Cursor, Warp, OpenClaw, and 6 more) so one source of truth works across 10 platfo
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# Buyer Persona Document
**Card ID**: `PMK-{PROJECT}-{NNNN}`
**Version**: 1.0
**Status**: Draft | Validated | Current
**Product**: {PRODUCT_NAME}
**Last Updated**: {DATE}
**Owner**: {OWNER_NAME}
## Persona Overview
### Persona Summary
| Persona | Role | Priority | Influence |
|---------|------|----------|-----------|
| {Persona 1} | {Title} | Primary | Decision maker |
| {Persona 2} | {Title} | Secondary | Influencer |
| {Persona 3} | {Title} | Tertiary | User |
## Persona 1: {Persona Name}
### Profile
**Name**: {Fictional name - e.g., "Marketing Mary"}
**Title**: {Job title}
**Department**: {Department}
**Reports to**: {Title}
**Team size**: {Number of reports}
### Demographics
| Attribute | Detail |
|-----------|--------|
| Age range | {Range} |
| Education | {Level, field} |
| Experience | {Years in role/industry} |
| Career path | {How they got here} |
| Next role | {Where they're going} |
### Company Context
| Attribute | Detail |
|-----------|--------|
| Company size | {Employee range} |
| Industry | {Industries} |
| Revenue | {Revenue range} |
| Structure | {Centralized/distributed} |
### Day in the Life
**Morning**:
{What they do in the morning}
**Afternoon**:
{Key activities}
**Challenges throughout the day**:
- {Challenge 1}
- {Challenge 2}
- {Challenge 3}
**Tools they use**:
- {Tool 1}
- {Tool 2}
- {Tool 3}
### Goals & Metrics
**Primary goals**:
1. {Goal 1}
2. {Goal 2}
3. {Goal 3}
**How they're measured**:
| KPI | Target |
|-----|--------|
| {KPI 1} | {Target} |
| {KPI 2} | {Target} |
| {KPI 3} | {Target} |
**Career aspirations**:
{What they want professionally}
### Pain Points & Challenges
**Top frustrations**:
1. **{Pain 1}**: {Description and impact}
2. **{Pain 2}**: {Description and impact}
3. **{Pain 3}**: {Description and impact}
**Current workarounds**:
| Pain | Current Solution | Problems with It |
|------|------------------|------------------|
| {Pain} | {What they do now} | {Why it's not ideal} |
**What they've tried**:
- {Previous solution 1}
- {Previous solution 2}
### Buying Behavior
**How they research**:
| Stage | Activities | Sources |
|-------|------------|---------|
| Awareness | {How they discover} | {Channels} |
| Consideration | {How they evaluate} | {Resources} |
| Decision | {How they decide} | {Influencers} |
**Decision criteria**:
| Factor | Importance | Our Score |
|--------|------------|-----------|
| {Factor 1} | {High/Med/Low} | {Strong/Weak} |
| {Factor 2} | {High/Med/Low} | {Strong/Weak} |
| {Factor 3} | {High/Med/Low} | {Strong/Weak} |
**Decision timeline**:
- Typical cycle: {Length}
- Approval process: {Description}
- Budget timing: {Fiscal considerations}
### Information Sources
**Trusted sources**:
| Source Type | Specific Examples |
|-------------|-------------------|
| Publications | {Names} |
| Analysts | {Firms} |
| Communities | {Groups, forums} |
| Events | {Conferences} |
| Influencers | {Names} |
| Peers | {Network type} |
**Content preferences**:
| Format | Interest Level |
|--------|----------------|
| Blog posts | {High/Med/Low} |
| Webinars | {High/Med/Low} |
| Case studies | {High/Med/Low} |
| White papers | {High/Med/Low} |
| Videos | {High/Med/Low} |
| Podcasts | {High/Med/Low} |
### Communication Preferences
**Preferred channels**:
| Channel | Receptivity |
|---------|-------------|
| Email | {High/Med/Low} |
| Phone | {High/Med/Low} |
| LinkedIn | {High/Med/Low} |
| In-person | {High/Med/Low} |
**Best times to reach**:
{Time of day, week}
**Tone preferences**:
{Formal/casual, data-driven/story-driven}
### Messaging That Resonates
**What they care about**:
- {Theme 1}
- {Theme 2}
- {Theme 3}
**Key messages**:
1. {Message that resonates}
2. {Message that resonates}
3. {Message that resonates}
**Proof they need**:
- {Type of evidence}
- {Validation source}
**What turns them off**:
- {Anti-pattern 1}
- {Anti-pattern 2}
### Objections & Concerns
| Objection | Root Cause | Response |
|-----------|------------|----------|
| {Objection 1} | {Why they say it} | {How to address} |
| {Objection 2} | {Why they say it} | {How to address} |
| {Objection 3} | {Why they say it} | {How to address} |
### Relationship to Other Personas
| Persona | Relationship | Influence Dynamic |
|---------|--------------|-------------------|
| {Persona 2} | {How they interact} | {Who influences whom} |
| {Persona 3} | {How they interact} | {Who influences whom} |
### Representative Quotes
> "{Verbatim quote from research}"
> — Research source
> "{Verbatim quote from research}"
> — Research source
## Persona 2: {Persona Name}
{Repeat full structure}
## Persona 3: {Persona Name}
{Repeat full structure}
## Anti-Persona: Who We Don't Target
### Profile
**Who they are**: {Description}
**Why they're not a fit**:
- {Reason 1}
- {Reason 2}
- {Reason 3}
**Warning signs**:
- {Indicator they're not a fit}
- {Indicator they're not a fit}
## Research Methodology
### Data Sources
| Source | Sample Size | Date |
|--------|-------------|------|
| Customer interviews | {N} | {Date} |
| Prospect interviews | {N} | {Date} |
| Survey | {N} | {Date} |
| Sales feedback | {N} | {Date} |
| Support data | {N} | {Date} |
| Analytics | {N users} | {Date} |
### Validation
| Method | Result |
|--------|--------|
| {Validation method} | {Outcome} |
## Usage Guidelines
### For Marketing
- Use persona names in campaigns
- Reference pain points in messaging
- Align content to information sources
- Match tone to preferences
### For Sales
- Identify persona in discovery
- Use relevant proof points
- Address persona-specific objections
- Adapt pitch to decision criteria
### For Product
- Prioritize features by persona value
- Design for day-in-the-life
- Address core pain points
## Persona Maintenance
### Review Schedule
- Full review: {Annually}
- Light validation: {Quarterly}
- Trigger for update: {Major market change}
### Update History
| Date | Change | Source |
|------|--------|--------|
| {Date} | {What changed} | {Why} |
## Version History
| Version | Date | Author | Changes |
|---------|------|--------|---------|
| 1.0 | {DATE} | {Name} | Initial personas |
*Template version: 1.0 | MMK Framework*