aiwg/plugins/marketing/commands/event-marketing.md

Cognitive architecture for AI-augmented software development with structured memory, ensemble validation, and closed-loop correction. FAIR-aligned artifacts, 84% cost reduction via human-in-the-loop, standards adopted by 100+ organizations.

---
name: event-marketing
description: Plan comprehensive marketing strategy for events (hosted or participated)
argument-hint: "<event-name> [--event-type value] [--project-directory value] [--guidance "text"] [--interactive]"
arguments:
  - name: event-name
    description: Name of the event
    required: true
  - name: event-type
    description: Type of event (hosted, tradeshow, webinar, conference, sponsorship)
    required: false
  - name: guidance
    description: Strategic guidance to tailor priorities and approach
    required: false
  - name: interactive
    description: Enable interactive mode with discovery questions
    required: false

  - name: project-directory
    description: Project directory path (default current directory)
    required: false
---

# Event Marketing Command

Plan comprehensive marketing strategy for events, from promotion to post-event follow-up.

## What This Command Does

1. **Develops Event Strategy**
   - Event positioning
   - Target audience
   - Marketing objectives

2. **Plans Promotion**
   - Multi-channel promotion
   - Registration campaigns
   - Partner coordination

3. **Coordinates Execution**
   - Event collateral
   - On-site marketing
   - Post-event follow-up

## Orchestration Flow

```
Event Marketing Request
        ↓
[Campaign Strategist] → Event Strategy
        ↓
[Content Strategist] → Content Plan
        ↓
[Email Marketer] → Email Campaigns
        ↓
[Social Media Specialist] → Social Promotion
        ↓
[Graphic Designer] → Event Collateral
        ↓
[Production Coordinator] → Materials Production
        ↓
[Marketing Analyst] → Success Metrics
        ↓
Event Marketing Package Complete
```

## Agents Involved

| Agent | Role | Output |
|-------|------|--------|
| Campaign Strategist | Strategy | Event positioning |
| Content Strategist | Content | Content calendar |
| Email Marketer | Email | Registration campaigns |
| Social Media Specialist | Social | Social promotion |
| Graphic Designer | Design | Event collateral |
| Production Coordinator | Production | Materials |
| Marketing Analyst | Analytics | KPIs, tracking |

## Event Types

| Type | Marketing Focus | Timeline |
|------|-----------------|----------|
| Hosted | Full promotion, registration | 8-12 weeks |
| Tradeshow | Booth presence, lead gen | 6-8 weeks |
| Webinar | Registration, attendance | 3-4 weeks |
| Conference | Speaking, presence | 8-12 weeks |
| Sponsorship | Brand visibility | Varies |

## Output Artifacts

Saved to `.aiwg/marketing/events/{event-name}/`:

- `event-strategy.md` - Marketing strategy
- `promotion-plan.md` - Multi-channel plan
- `content-calendar.md` - Content schedule
- `email-sequence.md` - Email campaigns
- `social-plan.md` - Social promotion
- `collateral-list.md` - Materials needed
- `on-site-plan.md` - Event day marketing
- `follow-up-plan.md` - Post-event campaigns
- `kpis.md` - Success metrics

## Parameter Handling

### --guidance Parameter

**Purpose**: Provide upfront direction to tailor priorities and approach

**Examples**:
```bash
--guidance "Virtual event, global audience"
--guidance "Trade show focus, booth traffic priority"
--guidance "Lead generation is primary KPI"
```

**How Applied**:
- Parse guidance for keywords: priority, timeline, audience, focus, constraints
- Adjust agent emphasis and output depth based on stated priorities
- Modify deliverable order based on timeline constraints
- Influence scope and detail level based on context

### --interactive Parameter

**Purpose**: Guide through discovery questions for comprehensive input

**Questions Asked** (if --interactive):
1. What type of event is this?
2. What are the primary objectives?
3. Who is the target audience?
4. What is the event date and location?
5. What is the marketing budget?
6. What channels will be used for promotion?

## Usage Examples

```bash
# Hosted event
/event-marketing "Annual User Conference" --event-type hosted

# Trade show
/event-marketing "Industry Expo 2024" --event-type tradeshow

# Webinar series
/event-marketing "Product Deep Dive" --event-type webinar

# With strategic guidance
/event-marketing "Example" --guidance "Your specific context here"

# Interactive mode
/event-marketing "Example" --interactive
```

## Success Criteria

- [ ] Event strategy defined
- [ ] Promotion timeline created
- [ ] Registration campaigns planned
- [ ] Collateral identified
- [ ] Social plan documented
- [ ] On-site marketing planned
- [ ] Follow-up sequence created
- [ ] Success metrics defined