aiwg/plugins/marketing/commands/crisis-response.md

Cognitive architecture for AI-augmented software development with structured memory, ensemble validation, and closed-loop correction. FAIR-aligned artifacts, 84% cost reduction via human-in-the-loop, standards adopted by 100+ organizations.

---
name: crisis-response
description: Coordinate rapid response to brand or communications crisis
argument-hint: "<crisis-id> [--severity value] [--project-directory value] [--guidance "text"] [--interactive]"
arguments:
  - name: crisis-id
    description: Identifier for the crisis situation
    required: true
  - name: severity
    description: Crisis severity level (low, medium, high, critical)
    required: false
  - name: guidance
    description: Strategic guidance to tailor priorities and approach
    required: false
  - name: interactive
    description: Enable interactive mode with discovery questions
    required: false

  - name: project-directory
    description: Project directory path (default current directory)
    required: false
---

# Crisis Response Command

Coordinate rapid response to brand, reputation, or communications crisis.

## What This Command Does

1. **Assesses Situation**
   - Crisis severity
   - Stakeholder impact
   - Response urgency

2. **Develops Response**
   - Key messages
   - Stakeholder communications
   - Response timeline

3. **Coordinates Execution**
   - Team mobilization
   - Channel management
   - Ongoing monitoring

## Orchestration Flow

```
Crisis Response Request
        ↓
[Crisis Communications] → Situation Assessment
        ↓
[Corporate Communications] → Executive Messaging
        ↓
[PR Specialist] → Media Response
        ↓
[Social Media Specialist] → Social Response
        ↓
[Internal Communications] → Employee Communications
        ↓
[Legal Reviewer] → Legal Review
        ↓
Crisis Response Package Ready
```

## Agents Involved

| Agent | Role | Output |
|-------|------|--------|
| Crisis Communications | Lead response | Crisis plan |
| Corporate Communications | Executive voice | Leadership messages |
| PR Specialist | Media | Press statements |
| Social Media Specialist | Social | Social response |
| Internal Communications | Internal | Employee comms |
| Legal Reviewer | Legal | Statement review |

## Severity Levels

| Level | Definition | Response Time |
|-------|------------|---------------|
| Low | Minor issue, limited impact | 24 hours |
| Medium | Moderate concern, some visibility | 4-8 hours |
| High | Significant risk, broad awareness | 1-2 hours |
| Critical | Major crisis, immediate threat | Immediate |

## Output Artifacts

Saved to `.aiwg/marketing/crisis/{crisis-id}/`:

- `situation-assessment.md` - Crisis analysis
- `response-plan.md` - Action plan
- `key-messages.md` - Approved messaging
- `stakeholder-comms/` - Audience-specific messages
  - `media-statement.md`
  - `social-response.md`
  - `employee-message.md`
  - `customer-message.md`
- `qa-document.md` - Q&A preparation
- `monitoring-plan.md` - Ongoing tracking
- `post-crisis-review.md` - After-action analysis

## Parameter Handling

### --guidance Parameter

**Purpose**: Provide upfront direction to tailor priorities and approach

**Examples**:
```bash
--guidance "Social media crisis, immediate response needed"
--guidance "Product recall scenario, multi-channel"
--guidance "Executive statement required"
```

**How Applied**:
- Parse guidance for keywords: priority, timeline, audience, focus, constraints
- Adjust agent emphasis and output depth based on stated priorities
- Modify deliverable order based on timeline constraints
- Influence scope and detail level based on context

### --interactive Parameter

**Purpose**: Guide through discovery questions for comprehensive input

**Questions Asked** (if --interactive):
1. What is the nature of the crisis?
2. When did it start?
3. What channels are affected?
4. Who needs to be involved in response?
5. What is the current public sentiment?
6. What responses have been issued so far?

## Usage Examples

```bash
# Medium severity
/crisis-response "product-recall-jan24" --severity medium

# High severity
/crisis-response "data-breach" --severity high

# Critical
/crisis-response "executive-misconduct" --severity critical

# With strategic guidance
/crisis-response "Example" --guidance "Your specific context here"

# Interactive mode
/crisis-response "Example" --interactive
```

## Success Criteria

- [ ] Situation fully assessed
- [ ] Severity level determined
- [ ] Key messages developed
- [ ] Stakeholder communications drafted
- [ ] Legal review complete
- [ ] Response team briefed
- [ ] Monitoring established