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Cognitive architecture for AI-augmented software development with structured memory, ensemble validation, and closed-loop correction. FAIR-aligned artifacts, 84% cost reduction via human-in-the-loop, standards adopted by 100+ organizations.
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Markdown
# Social Media Strategy
**Card ID**: `SOC-{PROJECT}-{NNNN}`
**Version**: 1.0
**Status**: Draft | In Review | Approved | Active
**Last Updated**: {DATE}
**Owner**: {OWNER_NAME}
## Executive Summary
{2-3 sentence overview of social media strategy objectives and approach}
## Platform Selection
### Primary Platforms
| Platform | Priority | Audience Fit | Content Focus |
|----------|----------|--------------|---------------|
| {Platform} | High/Medium/Low | {Why this audience} | {Content types} |
### Platform-Specific Goals
**LinkedIn**:
- Objective: {Professional goal}
- KPIs: {Engagement rate, followers, leads}
- Content mix: {Article %, video %, image %}
**Twitter/X**:
- Objective: {Real-time engagement goal}
- KPIs: {Impressions, retweets, mentions}
- Content mix: {Thread %, quick takes %, visuals %}
**Instagram**:
- Objective: {Visual brand goal}
- KPIs: {Reach, saves, story views}
- Content mix: {Feed %, Stories %, Reels %}
**TikTok**:
- Objective: {Video engagement goal}
- KPIs: {Views, shares, follower growth}
- Content mix: {Educational %, entertainment %, trend %}
**Facebook**:
- Objective: {Community goal}
- KPIs: {Group engagement, shares, comments}
- Content mix: {Video %, link %, group posts %}
## Audience Personas
### Persona 1: {Name}
| Attribute | Detail |
|-----------|--------|
| Demographics | {Age, location, profession} |
| Platforms | {Preferred platforms} |
| Content preferences | {What they engage with} |
| Peak times | {When they're active} |
| Pain points | {Problems we solve} |
### Persona 2: {Name}
{Repeat structure}
## Content Pillars
### Pillar 1: {Name}
- **Purpose**: {Why this pillar exists}
- **Topics**: {Specific subjects covered}
- **Formats**: {Content types used}
- **Frequency**: {Posts per week}
- **Voice**: {Tone for this pillar}
### Pillar 2: {Name}
{Repeat structure}
### Pillar 3: {Name}
{Repeat structure}
## Posting Cadence
| Platform | Frequency | Best Times | Content Types |
|----------|-----------|------------|---------------|
| LinkedIn | {X/week} | {Times} | {Types} |
| Twitter | {X/day} | {Times} | {Types} |
| Instagram | {X/week} | {Times} | {Types} |
| TikTok | {X/week} | {Times} | {Types} |
## Engagement Strategy
### Response Guidelines
| Type | Response Time | Tone | Escalation |
|------|---------------|------|------------|
| Questions | {Hours} | {Helpful} | {When to escalate} |
| Complaints | {Hours} | {Empathetic} | {Process} |
| Praise | {Hours} | {Grateful} | {Share internally} |
| Mentions | {Hours} | {Conversational} | {When to engage} |
### Community Building
- [ ] Monitor brand mentions daily
- [ ] Engage with industry conversations
- [ ] Respond to all DMs within {hours}
- [ ] Share user-generated content {frequency}
- [ ] Host regular Q&A sessions
## Hashtag Strategy
### Branded Hashtags
| Hashtag | Purpose | Usage |
|---------|---------|-------|
| #{Brand} | Brand awareness | Every post |
| #{Campaign} | Campaign tracking | Campaign posts |
| #{Community} | Community building | UGC reposts |
### Industry Hashtags
| Hashtag | Reach | Relevance | Usage Frequency |
|---------|-------|-----------|-----------------|
| #{Tag1} | {Volume} | High | {X/week} |
| #{Tag2} | {Volume} | Medium | {X/week} |
## Paid Social Strategy
### Budget Allocation
| Platform | Monthly Budget | Objective | Audience |
|----------|----------------|-----------|----------|
| {Platform} | ${Amount} | {Goal} | {Targeting} |
### Ad Formats
| Format | Platform | Use Case | CTA |
|--------|----------|----------|-----|
| {Format} | {Platform} | {When to use} | {Action} |
## Influencer Strategy
### Partnership Tiers
| Tier | Follower Range | Engagement | Compensation |
|------|----------------|------------|--------------|
| Nano | 1K-10K | 8%+ | Product/small fee |
| Micro | 10K-100K | 4-8% | Fee + product |
| Macro | 100K-1M | 2-4% | Fee |
| Mega | 1M+ | 1-2% | Contract |
### Activation Types
- Product seeding
- Sponsored posts
- Brand ambassadorships
- Event attendance
- Content collaboration
## Crisis Protocol
### Severity Levels
| Level | Definition | Response |
|-------|------------|----------|
| Low | Isolated complaint | Community manager handles |
| Medium | Viral negative | Marketing team escalation |
| High | Brand threat | Executive involvement |
| Critical | Legal/safety | Crisis team activation |
### Response Framework
1. **Pause**: Stop scheduled posts
2. **Assess**: Evaluate situation scope
3. **Escalate**: Notify appropriate stakeholders
4. **Respond**: Craft approved response
5. **Monitor**: Track sentiment changes
6. **Report**: Document lessons learned
## Measurement & Reporting
### Weekly Metrics
- Impressions/reach by platform
- Engagement rate
- Follower growth
- Top performing posts
- Response time average
### Monthly Metrics
- Audience growth trends
- Content pillar performance
- Paid vs organic split
- Conversion tracking
- Competitive benchmarking
### Reporting Cadence
| Report | Frequency | Audience | Delivery |
|--------|-----------|----------|----------|
| Flash metrics | Weekly | Team | Slack/email |
| Performance report | Monthly | Leadership | Presentation |
| Quarterly review | Quarterly | Executive | Board deck |
## Tools & Technology
| Category | Tool | Purpose |
|----------|------|---------|
| Scheduling | {Tool} | Content scheduling |
| Monitoring | {Tool} | Brand mentions |
| Analytics | {Tool} | Performance tracking |
| Creative | {Tool} | Visual creation |
| Listening | {Tool} | Sentiment analysis |
## Approvals
| Role | Name | Signature | Date |
|------|------|-----------|------|
| Strategy Author | | | |
| Social Manager | | | |
| Marketing Director | | | |
| Legal (if needed) | | | |
## Revision History
| Version | Date | Author | Changes |
|---------|------|--------|---------|
| 1.0 | {DATE} | {Name} | Initial strategy |
*Template version: 1.0 | MMK Framework*