aiwg
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Cognitive architecture for AI-augmented software development with structured memory, ensemble validation, and closed-loop correction. FAIR-aligned artifacts, 84% cost reduction via human-in-the-loop, standards adopted by 100+ organizations.
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Markdown
# Influencer Campaign Brief
**Card ID**: `SOC-{PROJECT}-{NNNN}`
**Version**: 1.0
**Status**: Draft | Sent | Active | Complete
**Campaign**: {CAMPAIGN_NAME}
**Creator**: {INFLUENCER_NAME}
**Owner**: {OWNER_NAME}
## Campaign Overview
### About {Brand Name}
{2-3 sentences about the brand, mission, and values}
### Campaign Objective
{What we're trying to achieve with this partnership}
### Key Message
{The single most important thing audiences should take away}
## Partnership Details
### Creator Information
| Field | Detail |
|-------|--------|
| Name | {Full name} |
| Handle(s) | @{handle} |
| Audience size | {Follower count} |
| Engagement rate | {%} |
| Primary platform | {Platform} |
| Content niche | {Category} |
### Deliverables
| Deliverable | Platform | Format | Due Date |
|-------------|----------|--------|----------|
| {Post type} | {Platform} | {Specs} | {Date} |
| {Story} | {Platform} | {Specs} | {Date} |
| {Video} | {Platform} | {Specs} | {Date} |
### Timeline
| Phase | Date | Activity |
|-------|------|----------|
| Brief sent | {Date} | Creator receives brief |
| Product/asset delivery | {Date} | Materials arrive |
| Content creation | {Date} | Creator produces content |
| Draft submission | {Date} | Content for review |
| Revision (if needed) | {Date} | Feedback period |
| Final approval | {Date} | Content approved |
| Publish window | {Date range} | Content goes live |
| Reporting | {Date} | Performance metrics due |
## Creative Direction
### Campaign Theme
{Description of overall campaign concept}
### Key Messages to Include
1. {Primary message}
2. {Secondary message}
3. {Call to action}
### Talking Points
**Do mention**:
- {Key product feature/benefit}
- {Brand differentiator}
- {Relevant offer or CTA}
- {Campaign hashtag}
**Don't mention**:
- {Competitor names}
- {Sensitive topics}
- {Unverified claims}
- {Off-brand messaging}
### Visual Guidelines
**Required elements**:
- Product visibility: {How product should appear}
- Branding: {Logo placement, colors, etc.}
- Setting: {Preferred environment/context}
**Creative freedom**:
- {What creator can determine themselves}
- {How much editing is allowed}
- {Music/audio preferences}
### Tone & Style
| Attribute | Guidance |
|-----------|----------|
| Overall tone | {Authentic, educational, aspirational, etc.} |
| Energy level | {High, medium, calm} |
| Humor | {Yes/No, type if yes} |
| Polish level | {Polished, casual, raw} |
## Product Information
### Product Details
| Field | Information |
|-------|-------------|
| Product name | {Name} |
| Category | {Type} |
| Key features | {Feature list} |
| Price point | {Price} |
| Availability | {Where to purchase} |
### Unique Selling Points
1. {USP 1 with proof point}
2. {USP 2 with proof point}
3. {USP 3 with proof point}
### Common Questions
| Question | Answer |
|----------|--------|
| {FAQ 1} | {Response} |
| {FAQ 2} | {Response} |
| {FAQ 3} | {Response} |
## FTC & Disclosure Requirements
### Required Disclosures
**All content MUST include**:
- Clear disclosure of paid partnership
- Disclosure must be prominent and unmissable
- Must appear within first three lines (Instagram)
- Must be visible without clicking "more"
**Acceptable formats**:
- #ad (required)
- #sponsored
- "Paid partnership with {Brand Name}" (platform feature)
- Verbal disclosure in video content
**Placement**:
- [ ] Beginning of caption/video
- [ ] Above the fold
- [ ] Not buried in hashtags
- [ ] Repeated if content is long-form
### Platform-Specific Tools
| Platform | Feature | Requirement |
|----------|---------|-------------|
| Instagram | Paid partnership label | Required |
| TikTok | Branded content toggle | Required |
| YouTube | Includes paid promotion | Required |
## Campaign Assets
### Provided Materials
| Asset | Description | Location |
|-------|-------------|----------|
| Product | {What's being sent} | {Shipping info} |
| Images | {Brand images} | {Link} |
| Logos | {Logo files} | {Link} |
| B-roll | {If applicable} | {Link} |
| Copy points | {Messaging doc} | {Link} |
### Tracking Links & Codes
| Type | Value | Usage |
|------|-------|-------|
| UTM link | {Full URL} | Bio link |
| Shortened URL | {Bitly} | Caption |
| Promo code | {CODE} | Audience discount |
| Affiliate link | {If applicable} | Sales tracking |
## Content Approval Process
### Submission Requirements
**Draft content should include**:
- Full caption text
- All media files (photo/video)
- Planned hashtags
- Posting date/time
**Submit to**: {Email or platform}
**Deadline**: {Date}
### Review Criteria
| Criterion | Standard |
|-----------|----------|
| Brand safety | No sensitive content |
| Message accuracy | Key points covered |
| Disclosure | FTC compliant |
| Quality | Meets production standards |
| Timing | Within publish window |
### Feedback Timeline
| Stage | Timeline |
|-------|----------|
| Initial review | {X} business days |
| Feedback provided | {X} business days |
| Revision review | {X} business days |
### Revision Policy
- Up to {X} rounds of revisions included
- Additional revisions: {Policy}
- Revision turnaround: {X} business days
## Compensation
### Payment Terms
| Component | Amount | Notes |
|-----------|--------|-------|
| Base fee | ${Amount} | For deliverables |
| Performance bonus | ${Amount} | If targets met |
| Product value | ${Amount} | Gifted items |
| **Total** | **${Amount}** | |
### Payment Schedule
| Milestone | Amount | Timing |
|-----------|--------|--------|
| Upon signing | {%} | {Terms} |
| Upon delivery | {%} | {Terms} |
| Upon publish | {%} | {Terms} |
### Payment Method
{Payment platform and process details}
## Usage Rights
### Content Ownership
| Right | Scope |
|-------|-------|
| Creator retains | Original ownership |
| Brand receives | License per below |
### License Grant
| Usage | Permitted | Duration |
|-------|-----------|----------|
| Brand organic social | Yes/No | {Period} |
| Brand paid social | Yes/No | {Period} |
| Website | Yes/No | {Period} |
| Email marketing | Yes/No | {Period} |
| Print/OOH | Yes/No | {Period} |
| Modifications allowed | Yes/No | {Details} |
### Attribution
When brand uses content:
- {How creator will be credited}
- {Tagging requirements}
## Performance Expectations
### Minimum Deliverables
| Metric | Target |
|--------|--------|
| Views | {Number} |
| Engagement rate | {%} |
| Link clicks | {Number} |
| Promo code uses | {Number} |
### Reporting Requirements
**Creator provides** (within {X} days of posting):
- [ ] Screenshot of insights
- [ ] View count
- [ ] Engagement metrics
- [ ] Link click data
- [ ] Promo code attribution (if applicable)
## Exclusivity
### Category Exclusivity
| Period | Restriction |
|--------|-------------|
| Before campaign | {X} days - no competing brands |
| During campaign | Full exclusivity in {category} |
| After campaign | {X} days - no competing brands |
### Competing Brands
{List of competitors covered by exclusivity}
## Contact Information
### Brand Contacts
| Role | Name | Email | Response Time |
|------|------|-------|---------------|
| Campaign Manager | {Name} | {Email} | {Hours} |
| Creative Director | {Name} | {Email} | {Hours} |
| Legal/Compliance | {Name} | {Email} | {Hours} |
### Emergency Contact
For urgent issues: {Phone/email}
## Agreement
By proceeding with content creation, creator acknowledges:
- [ ] Receipt of this brief
- [ ] Understanding of deliverables
- [ ] Agreement to FTC compliance
- [ ] Acceptance of usage rights terms
- [ ] Commitment to exclusivity period
**Creator signature**: ____________________
**Date**: ____________________
## Appendix
### Reference Content
| Description | Link |
|-------------|------|
| Previous successful content | {URL} |
| Brand style guide | {URL} |
| Campaign mood board | {URL} |
| Competitor examples (what to avoid) | {URL} |
### Additional Resources
- [FTC Endorsement Guidelines](https://www.ftc.gov/tips-advice/business-center/guidance/disclosures-101-social-media-influencers)
- [Platform-specific policies] ({URL})
*Template version: 1.0 | MMK Framework*