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Cognitive architecture for AI-augmented software development with structured memory, ensemble validation, and closed-loop correction. FAIR-aligned artifacts, 84% cost reduction via human-in-the-loop, standards adopted by 100+ organizations.
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# Feature Release Brief
**Card ID**: `PMK-{PROJECT}-{NNNN}`
**Version**: 1.0
**Status**: Draft | Approved | Released
**Feature**: {FEATURE_NAME}
**Release Date**: {DATE}
**Owner**: {OWNER_NAME}
## Feature Overview
### What Is It?
{2-3 sentence description of the feature}
### Release Type
- [ ] Major feature (Tier 1)
- [ ] Enhancement (Tier 2)
- [ ] Minor update (Tier 3)
- [ ] Bug fix / Maintenance
### Key Details
| Attribute | Value |
|-----------|-------|
| Feature name | {Name} |
| Product area | {Area} |
| Availability | {GA / Beta / Limited} |
| Platform | {Web / Mobile / API / All} |
| Pricing impact | {None / Add-on / Plan change} |
## Why We Built This
### Customer Problem
{Description of the problem this solves}
### Customer Request/Feedback
| Source | Request |
|--------|---------|
| {Customer/Prospect} | {What they asked for} |
| {Support tickets} | {Pattern observed} |
| {Competitive loss} | {Gap identified} |
### Business Impact
| Metric | Expected Impact |
|--------|-----------------|
| {Metric} | {Expected change} |
## Feature Details
### What It Does
{Detailed description of functionality}
### How It Works
{Step-by-step or technical explanation}
### Key Capabilities
| Capability | Description |
|------------|-------------|
| {Capability 1} | {What it enables} |
| {Capability 2} | {What it enables} |
| {Capability 3} | {What it enables} |
### Screenshots / Mockups
| Screen | Description | Image |
|--------|-------------|-------|
| {Screen 1} | {What it shows} | {Link/embed} |
| {Screen 2} | {What it shows} | {Link/embed} |
## Messaging
### Headline
{Feature headline - what it is in one line}
### Benefit Statement
{Customer benefit in one sentence}
### Feature Description
**Short (1 sentence)**:
{Brief description}
**Medium (2-3 sentences)**:
{Moderate description}
**Long (paragraph)**:
{Full description for detailed contexts}
### Key Messages
1. {Message 1}
2. {Message 2}
3. {Message 3}
### Proof Point
{Data or customer evidence supporting value}
## Target Audience
### Who Benefits Most
| Persona | Why They Care |
|---------|---------------|
| {Persona 1} | {Specific benefit} |
| {Persona 2} | {Specific benefit} |
### Use Cases
| Use Case | Before | After |
|----------|--------|-------|
| {Use case 1} | {How they did it} | {How they do it now} |
| {Use case 2} | {How they did it} | {How they do it now} |
## Communication Plan
### Internal Communication
| Audience | Method | Timing | Owner |
|----------|--------|--------|-------|
| Product team | {Method} | T-{X} | {Name} |
| Sales | {Method} | T-{X} | {Name} |
| Support | {Method} | T-{X} | {Name} |
| Customer Success | {Method} | T-{X} | {Name} |
| All hands | {Method} | {Date} | {Name} |
### External Communication
| Channel | Content | Timing | Owner |
|---------|---------|--------|-------|
| In-app | {Type} | {When} | {Name} |
| Email | {Type} | {When} | {Name} |
| Blog | {Type} | {When} | {Name} |
| Social | {Type} | {When} | {Name} |
| Help docs | {Type} | {When} | {Name} |
## Enablement
### Sales Enablement
| Material | Status | Location |
|----------|--------|----------|
| Talk track | {Status} | {Link} |
| Demo flow | {Status} | {Link} |
| FAQ | {Status} | {Link} |
| Objection handling | {Status} | {Link} |
### Support Enablement
| Material | Status | Location |
|----------|--------|----------|
| Help article | {Status} | {Link} |
| Troubleshooting guide | {Status} | {Link} |
| Known issues | {Status} | {Link} |
### Training
| Session | Audience | Date |
|---------|----------|------|
| {Training} | {Who} | {When} |
## Rollout Plan
### Availability
| Segment | Availability | Date |
|---------|--------------|------|
| Beta users | {Status} | {Date} |
| {Plan tier} | {Status} | {Date} |
| All users | {Status} | {Date} |
### Migration / Upgrade
{If applicable: how existing users transition}
## Success Metrics
### Feature Adoption
| Metric | Target | Tracking |
|--------|--------|----------|
| Activation rate | {%} | {Tool} |
| Usage frequency | {X/period} | {Tool} |
| Feature retention | {%} | {Tool} |
### Business Impact
| Metric | Target | Tracking |
|--------|--------|----------|
| {Metric} | {Target} | {Tool} |
## Frequently Asked Questions
### Customer FAQ
| Question | Answer |
|----------|--------|
| {Q1} | {A1} |
| {Q2} | {A2} |
| {Q3} | {A3} |
### Internal FAQ
| Question | Answer |
|----------|--------|
| {Q1} | {A1} |
| {Q2} | {A2} |
## Known Limitations
| Limitation | Workaround | Planned Fix |
|------------|------------|-------------|
| {Limitation 1} | {How to work around} | {Timeline} |
| {Limitation 2} | {How to work around} | {Timeline} |
## Related Features
| Feature | Relationship |
|---------|--------------|
| {Feature} | {How it relates} |
| {Roadmap item} | {Future enhancement} |
## Approvals
| Role | Name | Status | Date |
|------|------|--------|------|
| Product Manager | | | |
| Product Marketing | | | |
| Engineering | | | |
## Version History
| Version | Date | Author | Changes |
|---------|------|--------|---------|
| 1.0 | {DATE} | {Name} | Initial brief |
*Template version: 1.0 | MMK Framework*