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Cognitive architecture for AI-augmented software development with structured memory, ensemble validation, and closed-loop correction. FAIR-aligned artifacts, 84% cost reduction via human-in-the-loop, standards adopted by 100+ organizations.
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Markdown
# Media Kit Template
## Metadata
- ID: PRS-002
- Owner: PR Manager (agents/pr-manager.md)
- Contributors: Brand Manager (agents/brand-manager.md), Content Strategist (agents/content-strategist.md), Designer (agents/designer.md)
- Reviewers: Executive Orchestrator (agents/executive-orchestrator.md)
- Team: `team`
- Status: `draft/active/archived`
- Dates: created `YYYY-MM-DD` / updated `YYYY-MM-DD` / next-review `YYYY-MM-DD`
- Related: BRA-`id`, PRS-`id`, SOC-`id`
- Links: `newsroom-url`, `cdn-url`, `download-package-url`
## Purpose
Comprehensive evergreen resource for journalists, analysts, and media professionals conducting background research, preparing feature articles, or seeking brand assets. Hosted as web-first experience with self-service asset downloads, optimized for mobile access and WCAG 2.1 AA compliance.
## Media Kit vs Press Kit vs Brand Kit
### Media Kit (This Template)
- **Purpose**: Ongoing journalist/analyst resource
- **Lifespan**: Evergreen with quarterly updates
- **Audience**: Media, analysts, researchers
- **Contents**: Company overview, leadership, press releases, assets, coverage
- **Format**: Web (newsroom) + PDF backup
### Press Kit (PRS-001)
- **Purpose**: Time-sensitive announcement
- **Lifespan**: Event/announcement-specific
- **Audience**: Media covering specific news
- **Contents**: Press release, event assets, supporting docs
- **Format**: ZIP file or email attachment
### Brand Kit (BRA-001)
- **Purpose**: Visual identity consistency
- **Lifespan**: Evergreen with annual updates
- **Audience**: Partners, agencies, vendors, internal teams
- **Contents**: Logos, colors, fonts, brand guidelines
- **Format**: Brand portal + PDF style guide
## Core Components
### 1. Company Overview
**Content Requirements**:
- Company name (with pronunciation guide if non-obvious)
- Legal entity name (if different from brand)
- Founding date and origin story
- Headquarters location(s)
- Number of employees (range acceptable: "500-1000")
- Industry/sector classification
- Primary products/services (3-5 bullet points)
- Target customer/market segments
- Geographic presence (markets/countries served)
- Key differentiators (2-3 unique value propositions)
- Mission/vision statement
- Current significant milestones or achievements
**Format Variations**:
- **Elevator Pitch** (50-75 words): Press release boilerplate
- **Medium Overview** (150-200 words): Media kit homepage
- **Detailed Backgrounder** (300-500 words): Deep-dive section
**Example Structure**:
```markdown
## About [Company Name]
### At a Glance
- **Founded**: [Year] in [City]
- **Headquarters**: [City, State/Country]
- **Employees**: [Number/Range]
- **Markets**: [Regions served]
- **Customers**: [Number] [type of customers]
- **Website**: [URL]
### What We Do
[150-200 word description of company mission, products/services, market position, and impact]
### Key Milestones
- [Year]: [Major achievement]
- [Year]: [Major achievement]
- [Year]: [Major achievement]
### Download Company Fact Sheet
[PDF button - one-page quick reference]
```
**Accessibility Requirements**:
- Clear heading hierarchy (H2 → H3)
- Bullet lists for scannable information
- Descriptive link text ("Download company fact sheet" not "download")
### 2. Executive Leadership Bios
**Required Elements Per Executive**:
- Full name and pronunciation (if non-obvious)
- Current title and role start date
- Professional headshot (multiple formats/orientations)
- Short bio (100-150 words)
- Long bio (300-500 words)
- Notable achievements/credentials (3-5 bullets)
- Education (degrees, institutions, graduation years)
- Previous roles (2-3 most relevant with companies and dates)
- Board positions/affiliations (current)
- Speaking engagements (recent/upcoming)
- Publications/thought leadership (articles, books, patents)
- Social media handles (LinkedIn, Twitter/X)
- Media contact for interview requests
**Headshot Specifications**:
- **Resolution**: 300 DPI minimum for print
- **Formats**: JPG (web), PNG (transparent if needed), TIFF (print)
- **Dimensions**: Minimum 2000x2000px (square crop baseline)
- **Variations**: Horizontal (16:9), vertical (4:5), square (1:1)
- **Backgrounds**: Professional office or neutral studio
- **Dress**: Business or business casual (consistent with brand)
- **Expression**: Approachable, confident, natural smile
- **Lighting**: Professional (no harsh shadows, even exposure)
- **Delivery**: Color + black/white versions
**Bio Structure Template**:
```markdown
## [Full Name], [Title]
![Headshot alt text: Professional photo of [Name], [Title] at [Company]](headshot-url.jpg)
[Download: [Square JPG](link) | [Horizontal JPG](link) | [Vertical JPG](link) | [All Formats ZIP](link)]
### Short Bio (100-150 words)
[Name] is the [Title] of [Company], where [he/she/they] [primary responsibility].
[He/She/They] brings [X] years of experience in [domain], having previously served
as [role] at [company]. [Name] holds a [degree] from [institution] and has been
recognized by [award/publication/honor].
### Full Bio (300-500 words)
[Opening paragraph: Current role and top 1-2 achievements with metrics]
[Second paragraph: Career history with notable accomplishments at previous companies]
[Third paragraph: Industry expertise, speaking engagements, publications, awards]
[Fourth paragraph: Education, board positions, personal interests if appropriate]
### Key Credentials
- [Credential/Achievement 1 with year]
- [Credential/Achievement 2 with year]
- [Credential/Achievement 3 with year]
### Connect
- LinkedIn: [URL]
- Twitter/X: [@handle](URL)
### Media Inquiries
Contact: [PR contact email] for interview requests
Typical lead time: [timeframe]
Available for: [phone/video/in-person/email Q&A]
```
**Accessibility**:
- Alt text for headshots (descriptive, not "headshot.jpg")
- Screen reader friendly download links
- Proper heading levels (H2 for name, H3 for sections)
### 3. Visual Asset Library
**Logo Package**:
File Formats Required:
- **Vector**: SVG (web), EPS (print), AI (Adobe source)
- **Raster**: PNG (transparent), JPG (white background)
- **Resolutions**: 72 DPI (web), 300 DPI (print)
Logo Variations:
- Primary logo (horizontal)
- Stacked logo (vertical)
- Icon/mark only (square)
- Wordmark only (text)
- Monochrome versions (black, white, grayscale)
File Naming Convention:
```
company-logo-[variation]-[color]-[resolution].[ext]
Examples:
company-logo-primary-full-color-72dpi.png
company-logo-stacked-black-300dpi.png
company-logo-icon-white-transparent.svg
```
Logo Usage Guidelines (Separate PDF):
- Clear space requirements (minimum padding)
- Minimum size specifications (never smaller than X)
- Acceptable color variations
- Prohibited modifications (DO NOT: stretch, rotate, recolor)
- Background requirements (minimum contrast)
- Examples of correct/incorrect usage
**Photography Library**:
Categories:
- Product photography (white background, lifestyle, detail shots)
- Team/culture (office environment, meetings, candid)
- Customers/users (diverse representation, authentic scenarios)
- Events (conferences, launches, speaking engagements)
- Facilities/offices (headquarters, manufacturing, retail)
Specifications:
- **Resolution**: 300 DPI, minimum 4000px width
- **Format**: JPG (sRGB color space)
- **Metadata**: Embedded IPTC (title, description, keywords, copyright, credit)
- **Releases**: Model releases for recognizable people, property releases for private locations
File Naming:
```
YYYYMMDD-[subject]-[context]-[photographer]-[sequence].jpg
Example: 20241128-product-lifestyle-kitchen-jsmith-001.jpg
```
Asset Organization:
```
/brand-assets/
├── logos/
│ ├── svg/
│ ├── eps/
│ ├── png-web/
│ ├── png-print/
│ └── logo-usage-guidelines.pdf
├── photography/
│ ├── products/
│ ├── team/
│ ├── events/
│ ├── facilities/
│ └── customers/
├── video/
│ ├── b-roll/
│ ├── product-demos/
│ ├── interviews/
│ └── testimonials/
├── infographics/
└── templates/
```
**Video Assets**:
Categories:
- B-roll footage (no audio, general shots for editorial use)
- Product demonstrations (how-to, features)
- Executive interviews (soundbites, full interviews)
- Customer testimonials
- Event highlights
Specifications:
- **Resolution**: 4K (3840x2160), 1080p (1920x1080), 720p (1280x720)
- **Format**: MP4 (H.264 codec), MOV (ProRes for high-quality)
- **Frame Rate**: 24fps (cinematic), 30fps (standard), 60fps (smooth motion)
- **Aspect Ratios**: 16:9 (landscape), 9:16 (vertical), 1:1 (square), 4:5 (portrait)
- **Audio**: 48kHz stereo
- **Captions**: VTT or SRT subtitle files (required for accessibility)
- **Transcripts**: Full text transcript (required for accessibility)
**Brand Colors & Typography**:
Color Palette Documentation:
```markdown
### Primary Brand Blue
- **HEX**: #0066CC
- **RGB**: 0, 102, 204
- **CMYK**: 100, 50, 0, 20
- **Pantone**: 286 C
- **Usage**: Primary brand color, CTAs, headers
### Secondary Accent Orange
- **HEX**: #FF6600
- **RGB**: 255, 102, 0
- **CMYK**: 0, 60, 100, 0
- **Pantone**: 1645 C
- **Usage**: Accents, highlights, notifications
[Download Color Swatches: [Adobe Swatch](link) | [Sketch](link) | [Figma](link)]
```
Typography Specifications:
```markdown
### Primary Typeface: [Font Name]
- **Weights Available**: Light (300), Regular (400), Bold (700)
- **Usage**: Headlines in Bold, body text in Regular
- **Web Font**: [Google Fonts URL or CDN]
- **Desktop Font**: [Download TTF/OTF](link)
- **Fallback**: "Font Name", Arial, sans-serif
### Secondary Typeface: [Font Name]
- **Usage**: Subheadings, callouts
```
### 4. Press Release Archive
**Organization Structure**:
By Date (Primary Navigation):
```
/press-releases/
├── 2024/
│ ├── november/
│ ├── october/
│ └── september/
├── 2023/
└── 2022/
```
By Category (Secondary Filter):
- Product Launches
- Funding & Financial
- Partnerships & Collaborations
- Executive Announcements
- Awards & Recognition
- Research & Reports
- Events & Webinars
**Press Release Card Format**:
```markdown
### [Headline]
**[Date]** | Category: [Category]
[150-character excerpt or lead paragraph]
[Read Full Release →] [Download PDF →]
Related: [Product Page] | [Media Kit] | [Assets]
```
**Features**:
- Search functionality (full-text across all releases)
- Filter by date range, category, keywords
- Sort by date (newest first default)
- RSS feed (auto-updates)
- Email alerts (subscribe to categories)
### 5. Media Coverage Showcase
**Organization**:
By Publication Tier:
- Tier 1 Media (WSJ, NYT, Forbes, TechCrunch, etc.)
- Industry Trade Publications
- Regional/Local Media
- Podcasts & Video Interviews
- Awards & Recognition
By Topic:
- Product Coverage
- Executive Profiles
- Thought Leadership
- Customer Stories
- Company Culture
**Coverage Display Format**:
```markdown
### [Publication Logo - linked to article]
**"[Article Headline]"**
By [Author Name]
Published: [Month DD, YYYY]
[50-100 word excerpt or pull quote]
[Read Full Article →] [Download PDF →]
**Reach**: [Publication circulation/unique visitors if known]
```
**Metrics** (Internal tracking, not public display):
- Advertising Value Equivalency (AVE)
- Estimated reach/impressions
- Sentiment (positive/neutral/negative)
- Key message pull-through
### 6. Company Fact Sheet
**One-Page Quick Reference** (PDF + Web):
```markdown
# [Company Name] Fact Sheet
**Last Updated**: [Month YYYY]
## Company Overview
- **Founded**: [Year]
- **Headquarters**: [City, State/Country]
- **CEO**: [Name]
- **Employees**: [Number or range]
- **Website**: [URL]
## Products & Services
- [Primary product/service with brief description]
- [Primary product/service with brief description]
- [Primary product/service with brief description]
## Market Presence
- **Customers**: [Number] [type]
- **Markets**: [Regions/countries served]
- **Partners**: [Number] strategic partners
- **Revenue**: [If public or willing to share]
## Key Differentiators
- [Unique value proposition 1]
- [Unique value proposition 2]
- [Unique value proposition 3]
## Notable Achievements
- [Award/recognition with date]
- [Major milestone with metric]
- [Industry leadership indicator]
## Recent News
- [Month YYYY]: [Brief headline/description]
- [Month YYYY]: [Brief headline/description]
- [Month YYYY]: [Brief headline/description]
## Contact Information
**Media Relations**: [Name], [Email], [Phone]
**General Inquiries**: [Email]
**Social Media**: [Platform handles]
[Download PDF Version →]
```
**Design Requirements**:
- Branded template (company colors/fonts)
- File size under 500KB (email-friendly)
- Accessible (searchable text, proper structure)
- Print-ready (if PDF)
### 7. Media Contacts Directory
**Contact Structure**:
```markdown
## General Media Inquiries
**[Name], [Title]**
- **Phone**: [Direct line]
- **Mobile**: [Cell if available]
- **Email**: [Direct email]
- **Hours**: [Availability and timezone]
- **Languages**: [If multilingual]
## Regional Contacts
### North America
[Name], [Title] | [Email] | [Phone]
### Europe, Middle East, Africa (EMEA)
[Name], [Title] | [Email] | [Phone]
### Asia-Pacific (APAC)
[Name], [Title] | [Email] | [Phone]
## Topic-Specific Contacts
### Product/Technology Inquiries
[Name], [Title] | [Email]
### Financial/Investor Relations
[Name], [Title] | [Email]
### Partnership Inquiries
[Name], [Title] | [Email]
## Executive Interview Requests
**Coordinator**: [Name], [Email]
**Lead Time**: [Typical timeframe - e.g., 5-7 business days]
**Formats Available**: Phone, video, in-person (by arrangement)
## Emergency/After-Hours Contact
**For urgent breaking news inquiries**:
- Phone: [24/7 hotline]
- Email: [Monitored email]
## Social Media Newsroom
- Twitter/X: [@handle](URL)
- LinkedIn: [Company Page](URL)
- Facebook: [Page](URL)
- Instagram: [@handle](URL)
- YouTube: [Channel](URL)
```
## Advanced Components
### 8. Interactive Timeline
**Company History Visualization**:
Content Elements:
- Founding date and origin story
- Funding rounds (if applicable)
- Product launches
- Key partnerships
- Acquisitions or mergers
- Geographic expansion
- Awards and recognition
- Leadership changes
- Strategic pivots
Implementation Options:
- Web-based interactive (Timeline.js, Tiki-Toki)
- Scrollytelling (Scrollama.js)
- Static infographic (PDF)
### 9. Customer Success Stories
**Case Study Format**:
```markdown
## [Customer Company Name] Case Study
**Industry**: [Sector]
**Size**: [Employees/revenue/relevant metric]
**Location**: [HQ]
### Challenge
[150-200 words: problem customer faced]
### Solution
[200-250 words: how product/service implemented]
### Results
- [Metric 1]: [Improvement with %/number]
- [Metric 2]: [Improvement with %/number]
- [Metric 3]: [Improvement with %/number]
### Customer Quote
"[Testimonial, 50-100 words]"
— [Name, Title, Company]
[Download Full Case Study PDF] [Watch Video Testimonial]
```
### 10. Expert Source Database
**Executive Expertise Directory**:
```markdown
## [Executive Name]
**Title**: [Position]
**Expertise**: [3-5 topic areas]
### Available for Commentary On
- [Topic 1: Specific industry aspect]
- [Topic 2: Technology/trend]
- [Topic 3: Market dynamics]
### Recent Media Appearances
- [Publication/Show]: "[Title]" ([Date]) [Link]
- [Publication/Show]: "[Title]" ([Date]) [Link]
### Published Works
- [Article title], [Publication] ([Date]) [Link]
**Interview Availability**: [Lead time]
**Contact for Booking**: [Email]
```
## Web Implementation
### Homepage Layout
**Hero Section**:
```
┌─────────────────────────────────────────────┐
│ [Company Logo] [Search 🔍]│
│ │
│ [Company Name] Media Center │
│ Your source for news, assets, and │
│ background on [Company] │
│ │
│ [Download Full Media Kit] │
└─────────────────────────────────────────────┘
```
**Quick Links Section**:
```
┌──────────────┐ ┌──────────────┐ ┌──────────────┐
│ Latest News │ │ Brand Assets │ │ Leadership │
│ │ │ │ │ │
│ [Icon] │ │ [Icon] │ │ [Icon] │
└──────────────┘ └──────────────┘ └──────────────┘
┌──────────────┐ ┌──────────────┐ ┌──────────────┐
│ Media Contact│ │ Fact Sheet │ │ Coverage │
│ │ │ │ │ │
│ [Icon] │ │ [Icon] │ │ [Icon] │
└──────────────┘ └──────────────┘ └──────────────┘
```
**Latest Press Releases** (3-5 most recent):
```
┌─────────────────────────────────────────────┐
│ [Thumbnail] [Headline] │
│ [Date] | [Category] │
│ [Excerpt...] │
│ [Read More →] │
├─────────────────────────────────────────────┤
│ [Thumbnail] [Headline] │
│ [Date] | [Category] │
│ [Excerpt...] │
│ [Read More →] │
└─────────────────────────────────────────────┘
[View All Press Releases →]
```
### Navigation Structure
```
Company Media Center
├── Home
├── News & Updates
│ ├── Press Releases (all)
│ ├── Blog Posts
│ └── Media Coverage
├── About [Company]
│ ├── Company Overview
│ ├── Leadership Team
│ ├── Company History
│ └── Fact Sheet
├── Brand Assets
│ ├── Logos
│ ├── Photography
│ ├── Video
│ ├── Infographics
│ └── Usage Guidelines
├── Resources
│ ├── Case Studies
│ ├── Research Reports
│ ├── White Papers
│ └── Data & Statistics
├── Events
│ ├── Upcoming Events
│ ├── Past Events
│ └── Speaking Engagements
├── Media Contacts
│ ├── Press Inquiries
│ ├── Regional Contacts
│ └── Interview Requests
└── Subscribe
├── Email Alerts
└── RSS Feeds
```
### Search Functionality
**Requirements**:
- Full-text search across all content
- Autocomplete suggestions
- Faceted filters (date, category, content type)
- Typo tolerance (fuzzy matching)
- Synonym handling ("CEO" finds "Chief Executive")
**Implementation**:
- Algolia (hosted search API)
- ElasticSearch (self-hosted)
- Lunr.js (client-side for smaller sites)
### Mobile Optimization
**Responsive Breakpoints**:
- Mobile: 320px - 768px
- Tablet: 769px - 1024px
- Desktop: 1025px+
**Mobile-Specific Features**:
- Sticky navigation (always accessible)
- Hamburger menu (collapsible)
- Touch-friendly buttons (44x44px minimum)
- Click-to-call phone numbers
- Native share sheet integration
- Optimized image loading (lazy load, WebP)
**Performance Targets**:
- Load time: < 3 seconds on 3G
- Largest Contentful Paint (LCP): < 2.5s
- First Input Delay (FID): < 100ms
- Cumulative Layout Shift (CLS): < 0.1
## Accessibility (WCAG 2.1 AA)
### Perceivable
**Text Alternatives**:
- Alt text for all images (descriptive, not generic)
- Captions for all video content (VTT/SRT)
- Transcripts for audio content
- Text alternatives for infographics
**Color Contrast**:
- Body text: 4.5:1 minimum
- Large text (18px+): 3:1 minimum
- Interactive elements: 3:1 minimum
- Test with WebAIM Contrast Checker
### Operable
**Keyboard Navigation**:
- All interactive elements accessible via Tab
- Logical tab order (top to bottom, left to right)
- Skip links (jump to main content)
- No keyboard traps
**Focus Indicators**:
- Visible outline on focused elements (2px minimum)
- High contrast (not low-opacity)
- Consistent across site
### Understandable
**Heading Hierarchy**:
- H1 for page title (only one per page)
- H2 for major sections
- H3 for subsections
- No skipped levels (H2 → H4)
**Link Text**:
- Descriptive ("Download company fact sheet" not "click here")
- Unique text for links to different destinations
- Indicate file type/size ("PDF, 2.5 MB")
**Form Labels**:
- All input fields have labels
- Error messages clear and specific
- Success confirmation messages
### Robust
**Semantic HTML**:
- `<nav>` for navigation
- `<main>` for primary content
- `<article>` for press releases
- `<aside>` for related content
- `<header>`, `<footer>` appropriately
**ARIA Labels** (when semantic HTML insufficient):
- `aria-label` for icon buttons
- `aria-describedby` for additional context
- `aria-live` for dynamic content updates
## Asset Download System
### Self-Service Portal
**User Journey**:
1. Discover asset (search or browse)
2. Preview (thumbnail, metadata)
3. Select format/resolution
4. Download (one-click, no registration)
5. Attribution auto-copied (optional)
**Download Interface**:
```
┌─────────────────────────────────────────────┐
│ [Preview Thumbnail] │
│ │
│ [Asset Title] │
│ Published: [Date] │
│ │
│ [Description, 1-2 sentences] │
│ │
│ Available Formats: │
│ ☐ High-Res (4000x3000px, JPG, 5.2 MB) │
│ ☐ Web (1200x900px, JPG, 850 KB) │
│ ☐ Thumbnail (400x300px, JPG, 120 KB) │
│ │
│ License: Editorial use permitted │
│ Attribution: Photo courtesy of [Company] │
│ │
│ [Download Selected] [Download All] │
│ │
│ Related Assets: [Link] [Link] [Link] │
└─────────────────────────────────────────────┘
```
### Licensing & Terms
**License Types**:
1. **Editorial Use**:
- Permitted: News, blog posts, reviews
- Restricted: Advertising, merchandise
- Attribution: Required
2. **Commercial Use Allowed**:
- Permitted: Editorial + advertising, presentations
- Restricted: Logo modification, asset resale
- Attribution: Recommended
3. **Restricted** (Request Required):
- Contact media relations for approval
**Terms Display** (Before Download):
```markdown
### Asset Usage Terms
**License**: Editorial Use
**You May**:
✓ Use in news articles and editorial content
✓ Crop/resize for publication
✓ Publish online and in print
**You May Not**:
✗ Use in advertisements
✗ Alter image (basic edits acceptable)
✗ Imply endorsement
**Attribution Required**: "Photo courtesy of [Company]"
Questions? [media@company.com]
```
## Analytics & Tracking
### Key Metrics
**Traffic**:
- Page views (unique/total)
- Time on page
- Bounce rate
- Traffic sources (organic, social, referral)
- Geographic distribution
**Engagement**:
- Asset downloads (by type, format)
- Press release views
- Video plays (completion rate)
- Search queries
- Outbound link clicks
**Media Pickup**:
- Number of articles/mentions
- Tier distribution (T1 vs T2/T3)
- Sentiment analysis
- Estimated reach
### Event Tracking
```javascript
// Download tracking
gtag('event', 'asset_download', {
'asset_type': 'logo',
'file_format': 'svg',
'asset_id': 'company-logo-primary'
});
// Press release engagement
gtag('event', 'press_release_view', {
'release_id': 'PRS-001',
'category': 'product-launch'
});
// Contact inquiry
gtag('event', 'media_contact', {
'contact_type': 'email',
'contact_person': 'PR_manager'
});
```
## Distribution & Promotion
### Launch Checklist
**Content Preparation**:
- [ ] All company information current
- [ ] Executive bios/headshots updated
- [ ] Logo package complete (all formats)
- [ ] Brand guidelines documented
- [ ] Press release archive populated (12+ months)
- [ ] Fact sheet designed and verified
- [ ] Media contacts tested (phone/email)
**Technical Setup**:
- [ ] Domain/subdomain configured
- [ ] SSL certificate installed
- [ ] CMS/platform configured
- [ ] CDN for asset hosting
- [ ] Search functionality tested
- [ ] RSS feeds active
- [ ] Email subscription working
- [ ] Analytics installed
- [ ] Mobile responsiveness verified
- [ ] Accessibility audit passed (WCAG 2.1 AA)
- [ ] SEO optimization complete
**Post-Launch**:
- [ ] Announce to media database
- [ ] Social media promotion
- [ ] Internal team training
- [ ] Monitor analytics (first week)
- [ ] Fix any issues/bugs
### Maintenance Schedule
**Weekly**:
- Add new press releases
- Monitor download activity
- Respond to media inquiries
**Monthly**:
- Review top content
- Update featured news
- Check broken links
**Quarterly**:
- Update company statistics
- Refresh executive headshots (if needed)
- Audit asset library
- Review brand guidelines
**Annually**:
- Comprehensive content audit
- Platform evaluation
- Legal/compliance review
- Accessibility re-audit
- Competitive benchmarking
## Related Templates
- **Press Release**: PRS-001 (AP Style announcement format)
- **Media Pitch**: PRS-003 (journalist outreach email)
- **Press Briefing**: PRS-004 (background document)
- **Brand Guidelines**: BRA-001 (visual identity rules)
- **Social Media Kit**: SOC-001 (social asset package)
## References
- HubSpot Media Kit Guide (2024)
- Cision 2024 State of the Media Report
- Shopify Newsroom (best practice example)
- WCAG 2.1 AA Standards
- Google Search Central SEO Guidelines