aiwg/agentic/code/frameworks/media-marketing-kit/templates/content/infographic-brief-template.md

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# Infographic Brief Template

---

**Metadata**:
```yaml
id: CNT-005
template_name: Infographic Brief Template
version: 1.0.0
category: Content
subcategory: Visual Content
framework: Data Visualization & Visual Storytelling
related_templates:
  - CNT-001 (Blog Post Template)
  - CNT-003 (Whitepaper Template)
  - SOC-001 (Social Media Post Template)
  - BRD-001 (Brand Guidelines)
primary_agents:
  - content-strategist
  - graphic-designer
  - data-analyst
lifecycle_phase: Creation
status: active
```

---

## Purpose

This template provides a structured brief for creating infographics that transform complex data or processes into visually compelling, shareable content. Infographics drive engagement, social shares, and backlinks when designed with clear storytelling and data visualization principles.

---

## Infographic Brief

### 1. Project Overview

**Infographic Title**: `[Working title - will be refined for clarity and SEO]`

**Infographic Type**:
- [ ] Statistical (data-driven, charts/graphs)
- [ ] Informational (educational content, facts)
- [ ] Timeline (chronological events or process)
- [ ] Process (step-by-step how-to)
- [ ] Comparison (vs. alternatives, before/after)
- [ ] List (top 10, checklist, resource roundup)
- [ ] Geographic (map-based data)
- [ ] Hierarchical (flowchart, decision tree)
- [ ] Other: `___________`

**Dimensions**:
- [ ] Vertical (800px wide x 2000-5000px tall) - **MOST COMMON**
- [ ] Horizontal (1200px wide x 800-1000px tall)
- [ ] Square (1080px x 1080px for social)
- [ ] Custom: `[Width x Height]`

**Delivery Date**: `YYYY-MM-DD`

**Designer**: `[Name or agency]`

### 2. Strategic Context

**Business Objective**:
`[What is the goal? Brand awareness, lead generation, social engagement, backlinks, thought leadership, etc.]`

**Target Audience**:
- **Primary**: `[Persona, job title, seniority]`
- **Platform**: `[Where will this be shared? Blog, social, email, presentations, etc.]`
- **Familiarity Level**: `[Beginner / Intermediate / Expert with topic]`

**Content Source**:
- [ ] Original research/survey data
- [ ] Existing blog post (see CNT-001)
- [ ] Existing whitepaper/eBook (see CNT-003/CNT-004)
- [ ] Industry report or third-party data
- [ ] Internal expertise/subject matter expert
- [ ] Other: `___________`

**Related Content**:
`[Link to source material: blog post, whitepaper, research report, etc.]`

### 3. Key Messages

**Primary Message** (from STR-002 Messaging Matrix):
`[What is the single most important takeaway?]`

**Supporting Points** (3-5 key facts or insights):
1. `[Point 1]`
2. `[Point 2]`
3. `[Point 3]`
4. `[Point 4]`
5. `[Point 5]`

**Call-to-Action**:
- CTA Text: `[e.g., "Download the full report" or "Learn more at [URL]"]`
- CTA Link: `[URL with UTM parameters]`

### 4. SEO & Distribution Strategy

**Primary Keyword**: `[Target keyword for blog post embedding]`

**Alt Text**: `[Descriptive alt text for accessibility and SEO - 125 characters max]`

**Distribution Channels**:
- [ ] Blog post (embed with introduction and context)
- [ ] Social media (LinkedIn, Twitter, Facebook, Instagram)
- [ ] Email newsletter (see CNT-008)
- [ ] Pinterest (highly visual, great for discovery)
- [ ] SlideShare/LinkedIn Document
- [ ] Sales presentations
- [ ] PR/media outreach
- [ ] Other: `___________`

**Promotion Budget**: `$XXX` (paid social, influencer shares, etc.)

**Success Metrics**:
- Social shares: `XXX shares across platforms`
- Backlinks: `XX referring domains`
- Page views (blog post): `XXX views in 30 days`
- Engagement: `XX% social engagement rate`

---

## Content Outline

### Title & Subtitle

**Title** (clear, keyword-rich, benefit-driven):
`[e.g., "The Complete Guide to [Topic]: [Number] Stats You Need to Know"]`

**Subtitle** (optional - adds context):
`[e.g., "A Visual Breakdown of [Trend/Topic] in 2025"]`

### Introduction (50-100 words)

**Hook**: `[Opening statement or question that sets up the infographic]`

**Context**: `[Why this topic matters, who should care]`

**What to Expect**: `[Brief preview of what the infographic will cover]`

### Content Sections (3-7 sections recommended)

**Section 1: `[Title]`**
- **Data Point 1**: `[Stat with source]`
- **Data Point 2**: `[Stat with source]`
- **Visual Treatment**: `[Chart type, icon, illustration - describe how to visualize]`

**Section 2: `[Title]`**
- **Data Point 1**: `[Stat with source]`
- **Data Point 2**: `[Stat with source]`
- **Visual Treatment**: `[Chart type, icon, illustration]`

**Section 3: `[Title]`**
- **Data Point 1**: `[Stat with source]`
- **Data Point 2**: `[Stat with source]`
- **Visual Treatment**: `[Chart type, icon, illustration]`

**Section 4: `[Title]`** (if applicable)
- **Data Point 1**: `[Stat with source]`
- **Data Point 2**: `[Stat with source]`
- **Visual Treatment**: `[Chart type, icon, illustration]`

**Section 5: `[Title]`** (if applicable)
- **Data Point 1**: `[Stat with source]`
- **Data Point 2**: `[Stat with source]`
- **Visual Treatment**: `[Chart type, icon, illustration]`

### Conclusion / Call-to-Action

**Summary**: `[1-2 sentence recap of key insight]`

**CTA**: `[Specific action: "Download full report," "Read the guide," "Get started today"]`

**URL/QR Code**: `[Include URL or QR code for deeper engagement]`

### Branding & Attribution

**Company Logo**: `[Placement: header, footer, or sidebar]`

**Sources**: `[List all data sources at bottom for credibility]`

**Copyright**: `[© 2025 Company Name. All rights reserved.]`

**Social Handles**: `[Include @handle for Twitter/LinkedIn if space allows]`

---

## Data & Statistics

### Data Points (with sources)

**Stat 1**:
- Number/Fact: `[e.g., "73% of marketers say..."]`
- Source: `[Publication, year, link]`
- Context: `[Why this matters or what it means]`

**Stat 2**:
- Number/Fact: `[...]`
- Source: `[...]`
- Context: `[...]`

**Stat 3**:
- Number/Fact: `[...]`
- Source: `[...]`
- Context: `[...]`

**Stat 4**:
- Number/Fact: `[...]`
- Source: `[...]`
- Context: `[...]`

**Stat 5**:
- Number/Fact: `[...]`
- Source: `[...]`
- Context: `[...]`

**Continue as needed** (typically 8-15 data points total)

### Data Visualization Guidance

**Chart Types** (specify for each data point):
- [ ] Bar chart (comparisons)
- [ ] Pie chart (percentages, parts of whole)
- [ ] Line chart (trends over time)
- [ ] Icon array (e.g., "7 out of 10 people...")
- [ ] Progress bar/gauge (percentage completion)
- [ ] Map (geographic data)
- [ ] Timeline (chronological events)
- [ ] Flowchart (process steps)
- [ ] Other: `___________`

**Data Accuracy**:
- [ ] All statistics verified with original source
- [ ] Date ranges confirmed (e.g., "2024 data" vs. "2019 data")
- [ ] Sample sizes noted where relevant
- [ ] Rounding conventions documented

---

## Design Specifications

### Visual Style

**Brand Alignment**:
- [ ] Follow brand guidelines (see BRD-001)
- [ ] Use brand color palette (primary, secondary, accent)
- [ ] Use brand fonts (headers, body text)
- [ ] Include brand logo and visual identity elements

**Design Mood/Tone**:
- [ ] Professional/Corporate
- [ ] Modern/Minimal
- [ ] Bold/Colorful
- [ ] Playful/Fun
- [ ] Technical/Data-Heavy
- [ ] Elegant/Sophisticated
- [ ] Other: `___________`

**Style References** (provide 2-3 example infographics):
1. `[URL or screenshot - what we like about it]`
2. `[URL or screenshot - what we like about it]`
3. `[URL or screenshot - what we like about it]`

### Color Palette

**Primary Colors**:
- Color 1: `[Hex code - usage: headers, key stats]`
- Color 2: `[Hex code - usage: section backgrounds]`
- Color 3: `[Hex code - usage: accents, CTAs]`

**Supporting Colors**:
- Neutral/Background: `[Hex code]`
- Text: `[Hex code - ensure WCAG AA contrast]`
- Data Colors (for charts): `[Hex codes for multi-color charts]`

### Typography

**Headers**:
- Font: `[Font name, weight]`
- Size: `[Point size]`
- Color: `[Hex code]`

**Subheaders**:
- Font: `[Font name, weight]`
- Size: `[Point size]`
- Color: `[Hex code]`

**Body Text/Stats**:
- Font: `[Font name, weight]`
- Size: `[Point size]`
- Color: `[Hex code]`

**Source Citations**:
- Font: `[Font name, weight - typically smaller, lighter]`
- Size: `[Point size - e.g., 8-10pt]`
- Color: `[Hex code - typically muted]`

### Visual Elements

**Icons**:
- Style: `[Line / Filled / Flat / Isometric]`
- Source: `[Icon library or custom]`
- Color: `[Mono-color or multi-color]`

**Illustrations**:
- Style: `[Minimalist / Detailed / Hand-drawn / Vector]`
- Source: `[Stock, custom, or mixed]`

**Photos** (if applicable):
- Style: `[Lifestyle / Abstract / Product / People]`
- Treatment: `[Full-color / Filtered / Overlays]`

**Backgrounds**:
- Style: `[Solid color / Gradient / Pattern / Texture]`
- Complexity: `[Simple / Moderate / Detailed]`

---

## Layout & Structure

### Information Hierarchy

**Visual Flow** (top to bottom):
1. **Header** (title, subtitle, branding)
2. **Introduction** (hook and context)
3. **Section 1** (data + visual)
4. **Section 2** (data + visual)
5. **Section 3** (data + visual)
6. **[Continue sections]**
7. **Conclusion/CTA**
8. **Footer** (sources, logo, URL, copyright)

**Focal Points** (what should stand out?):
- `[e.g., "73% stat should be largest/boldest element"]`
- `[e.g., "CTA button in contrasting color"]`
- `[e.g., "Icons should guide eye down the page"]`

### Grid & Spacing

**Layout Grid**:
- Columns: `[e.g., 3-column grid for balance]`
- Margins: `[Side margins - e.g., 40px]`
- Gutters: `[Space between sections - e.g., 60px]`

**White Space**:
- Ample breathing room between sections (avoid cramming)
- Consistent padding around text blocks
- Clear separation between distinct data points

### Responsive Considerations

**Mobile-Friendly**:
- [ ] Ensure text is readable at small sizes (min 10pt body text)
- [ ] Avoid tiny icons or charts that won't scale well
- [ ] Test at various widths (especially for horizontal infographics)

**Social Sharing**:
- [ ] Create cropped versions for different platforms:
  - Square (1080x1080) for Instagram
  - Landscape (1200x628) for Facebook/LinkedIn
  - Pinterest-optimized (1000x1500 or 2:3 ratio)

---

## Deliverables

### File Formats

**High-Resolution Version**:
- [ ] PNG (transparent background or white background)
- [ ] Resolution: 300 DPI minimum
- [ ] File size: <5MB if possible (optimize for web)

**Web-Optimized Version**:
- [ ] PNG or JPG
- [ ] Resolution: 72-150 DPI
- [ ] File size: <1MB (fast loading)

**Editable Source File**:
- [ ] AI (Adobe Illustrator)
- [ ] PSD (Adobe Photoshop)
- [ ] Figma link
- [ ] Other: `___________`

**Social Media Versions** (cropped/resized):
- [ ] Instagram (1080x1080)
- [ ] Facebook/LinkedIn (1200x628)
- [ ] Pinterest (1000x1500)
- [ ] Twitter (1200x675)

**PDF** (optional, for print or download):
- [ ] High-res PDF (300 DPI, print-ready)

### Companion Assets

**Blog Post Embed Code**:
- [ ] Provide HTML embed code for blog (with responsive sizing)

**Social Copy** (3-5 variations):
- [ ] LinkedIn post copy (see SOC-001)
- [ ] Twitter post copy
- [ ] Facebook post copy
- [ ] Instagram caption

**Email Version** (if using in newsletter):
- [ ] Cropped preview image (600px wide max for email clients)
- [ ] Full infographic linked as download or landing page

---

## Review Checklist

### Content Accuracy

- [ ] **Data Verified**: All statistics double-checked against original sources
- [ ] **Sources Cited**: All data sources listed at bottom of infographic
- [ ] **Dates Confirmed**: Data recency noted (e.g., "2024 data")
- [ ] **Claims Substantiated**: No unsupported claims or misleading stats
- [ ] **Fact-Check**: SME or data analyst reviewed for accuracy

### Design Quality

- [ ] **Brand Compliance**: Follows brand guidelines (colors, fonts, logo usage)
- [ ] **Visual Hierarchy**: Clear flow, important info stands out
- [ ] **Readability**: Text is legible at all sizes (mobile and desktop)
- [ ] **Color Contrast**: WCAG AA compliant (4.5:1 for body text, 3:1 for large text)
- [ ] **Consistency**: Fonts, colors, spacing consistent throughout
- [ ] **Balance**: Good use of white space, not cramped or cluttered
- [ ] **Chart Accuracy**: Charts accurately represent data (no misleading visuals)

### SEO & Accessibility

- [ ] **Alt Text**: Descriptive alt text written for image (125 chars max)
- [ ] **File Name**: Descriptive file name with keyword (e.g., "social-media-stats-2025-infographic.png")
- [ ] **Captions**: Blog post includes text summary of infographic for SEO
- [ ] **Structured Data**: Blog post includes schema markup for infographic (JSON-LD)

### Legal & Compliance

- [ ] **Copyright**: Copyright notice included (© 2025 Company Name)
- [ ] **Permissions**: Rights secured for third-party data, images, icons
- [ ] **Attribution**: Sources properly attributed (no plagiarism)
- [ ] **Disclaimers**: Required disclaimers included if making claims
- [ ] **Trademark**: No unauthorized use of third-party trademarks

---

## Distribution Guidance

### Pre-Launch

**Blog Post Setup**:
- [ ] Create blog post embedding infographic (see CNT-001)
- [ ] Write introduction and context (200-300 words)
- [ ] Include alt text and caption
- [ ] Optimize post for SEO (keyword, meta description, internal links)
- [ ] Add schema markup for infographic

**Landing Page** (optional for gated infographics):
- [ ] Create landing page with lead capture form
- [ ] Offer high-res PDF download
- [ ] Configure UTM tracking

**Social Media Prep**:
- [ ] Create platform-specific versions (square, landscape, etc.)
- [ ] Draft social copy (3-5 variations)
- [ ] Schedule posts across platforms

**Outreach Prep**:
- [ ] Identify influencers, industry sites, media for outreach
- [ ] Draft outreach email pitching infographic for inclusion/share
- [ ] Prepare embeddable version (iframe or image with attribution link)

### Launch

**Publishing**:
- [ ] Blog post live: `[URL]`
- [ ] Social posts scheduled/published
- [ ] Email newsletter sent (if applicable)
- [ ] Pinterest pin created and optimized

**Seeding**:
- [ ] Share on company social channels
- [ ] Email to internal team (ask for shares/retweets)
- [ ] Post to relevant LinkedIn/Facebook groups
- [ ] Submit to infographic directories (Visual.ly, etc.)

### Post-Launch (30-90 days)

**Promotion**:
- [ ] Reshare on social 2-3 times over first month (different copy angles)
- [ ] Reach out to sites that linked to similar content (backlink outreach)
- [ ] Pitch to industry publications for inclusion in roundups
- [ ] Include in email signature or nurture campaigns

**Backlink Outreach**:
- [ ] Monitor for unauthorized use (reverse image search)
- [ ] Request attribution link if used without credit
- [ ] Track referring domains (Ahrefs, Moz, SEMrush)

**Performance Tracking**:
- **Social Shares**: `XXX shares (target: XXX)`
- **Backlinks**: `XX referring domains (target: XX)`
- **Blog Post Views**: `XXX views in 30 days`
- **Engagement Rate**: `XX% on social posts`
- **Pinterest Saves**: `XXX saves`

**Repurposing**:
- [ ] Break into carousel posts for LinkedIn/Instagram
- [ ] Create video version (animated infographic)
- [ ] Use in sales presentations
- [ ] Include in webinars or virtual events
- [ ] Print for trade shows (if high-res version created)

---

## Agent Notes

### For Content Strategist
- Source compelling data from whitepapers, blog posts, or original research
- Ensure infographic aligns with broader content strategy and SEO goals
- Coordinate launch with campaign calendar for maximum impact
- Track performance and identify repurposing opportunities

### For Graphic Designer
- Prioritize clarity over complexity (infographics should simplify, not overwhelm)
- Use visual hierarchy to guide reader through story (top to bottom)
- Ensure data visualizations are accurate (no misleading charts)
- Design for shareability (eye-catching, on-brand, mobile-friendly)
- Provide multiple formats for different distribution channels

### For Data Analyst
- Verify all statistics with original sources (no outdated or misattributed data)
- Ensure sample sizes and methodologies are sound
- Recommend appropriate chart types for each data point
- Flag any potentially misleading visualizations (e.g., truncated axes)

---

## Approval & Version History

**Version**: 1.0.0
**Prepared By**: `[Content Strategist, role]`
**Date**: `YYYY-MM-DD`

**Approvals**:
- [ ] Content Strategist: `[Name, date]`
- [ ] Data Analyst/SME: `[Name, date]`
- [ ] Graphic Designer: `[Name, date]`
- [ ] Legal/Compliance (if required): `[Name, date]`
- [ ] Marketing Leadership: `[Name, date]`

**Revision History**:

| Version | Date | Designer | Changes |
|---------|------|----------|---------|
| 1.0.0 | YYYY-MM-DD | `[Name]` | Initial version |
| | | | |

---

**Related Templates**:
- CNT-001: Blog Post Template (for blog embedding)
- CNT-003: Whitepaper Template (data source)
- SOC-001: Social Media Post Template (for promotion)
- BRD-001: Brand Guidelines Template (design compliance)
- CNT-008: Newsletter Template (email distribution)