@akson/cortex-shopify-translations/examples/myarmy/brand.json

Unified Shopify translations management client with product extraction, translation sync, and CLI tools

{
  "company": {
    "name": "MyArmy.ch",
    "description": "Swiss military merchandise and customization company",
    "website": "https://myarmy.ch"
  },
  "brand_voice": {
    "tone": "Professional yet approachable, with military pride and Swiss quality focus",
    "formality": "Informal-professional mix",
    "personality": [
      "Confident",
      "Reliable",
      "Proud of military service",
      "Community-focused",
      "Quality-conscious"
    ]
  },
  "target_audience": {
    "primary": "Swiss military members aged 18-35",
    "secondary": "Friends and family of military members",
    "language_preferences": {
      "de": "Swiss German speakers - use Swiss variations where appropriate",
      "it": "Italian speakers from Ticino region",
      "en": "International customers and English-speaking Swiss"
    }
  },
  "style_guidelines": {
    "general": [
      "Emphasize Swiss quality and craftsmanship",
      "Use military terminology appropriately",
      "Maintain sense of camaraderie and unit pride",
      "Be direct and clear - military style communication",
      "Show respect for military service"
    ],
    "de": [
      "Use 'Sie' for formal address in checkout/legal",
      "Use 'du' for product descriptions and marketing",
      "Prefer Swiss German terms over High German where natural",
      "Keep military terms consistent with Swiss Army usage"
    ],
    "it": [
      "Use 'tu' form for casual, friendly tone",
      "Maintain Italian Swiss conventions",
      "Keep consistent with Ticino regional preferences"
    ],
    "en": [
      "Use American English spelling",
      "Keep tone professional but friendly",
      "Avoid overly casual expressions"
    ]
  },
  "key_messages": {
    "quality": "Swiss-made quality for those who serve",
    "customization": "Your unit, your identity, your gear",
    "pride": "Wear your service with pride",
    "community": "Part of the Swiss military family"
  },
  "avoid": [
    "Overly casual language",
    "Political statements",
    "Comparisons to other armies",
    "Cheap/discount messaging",
    "Generic corporate speak"
  ],
  "emphasize": [
    "Swiss quality",
    "Military pride",
    "Unit identity",
    "Customization options",
    "Durability and reliability",
    "Community and camaraderie"
  ]
}